Best Associate of August 2014

Conserve India is really honored to share the name of Best Associate of August 2014 – “Ms. Dinakshi Arora, Biz Divas”.

We like to thank Ms. Dinakshi Arora for her valuable contribution to Conserve India. It was such a pleasure to work with her. Look forward to associate with her very soon.

And, Ms.Arora is not a new face to our ardent blog readers. The first acquaintance happened HERE

Best Associate August

Retailing – Final Stop or Beginning?

Retailing is often perceived as last point in the distribution channel. But is it so in reality?

Many retailers are also wholesalers. There are certain retailers who sell products to customers as well as businesses. Then there are these small scale retailers who sell products in wholesale to freelance sales person. So, it is almost clear that Retailing is also another new beginning.

But from the producer point of view, It is very important to choose the retailer wisely.

Location – Is the retailer’s shop located at business district or shopping center or in some place that will attract consumer?

Density of Competition – Is the retailer is closely spaced to the producer’s competitor? If yes, does our product have any better edge to perform in spite of competition?

It’s just the sample of the consideration list. And the list may include many other pointers depending on the business and the product

Having said all these, do you still think retailing is a final stop?

It is indeed not. It is actually a beginning.

On that note, if you are a retailer and intend to carry our products, please kindly visit THIS PAGE

Is Distribution really a simple affair?

Distribution, process of moving the finished goods from producer to seller!

Sounds simple right! But is it so in reality?

Firstly the producer has the obligation to get the right product to the right place at the right time. This is so very vital for the company to sustain.

This makes it clear that distribution requires too many evaluations.

One good evaluation will be – “Are there any ‘must be in’ channels to distribute the product?” or “Can you find ‘ignored’ channels NOT to distribute the product?”

This evaluation will help very much to streamline the distributors and move the products to market that have highest potential in terms of sales.

Another evaluation process will be to distribute the product to the target market.

This distributor calculation will help overcome 2 important problems – ‘too many stores and you cannibalize’ or ‘ too few stores and you waste money on advertising’. Needless to show, too many stores as well as very few stores does not do good any good to the company.

At this point, it should also be clear “Distribution” is not a simple affair.

On that note, if you intend to be our distributor, please kindly visit THIS PAGE