Retailing – Final Stop or Beginning?

Retailing is often perceived as last point in the distribution channel. But is it so in reality?

Many retailers are also wholesalers. There are certain retailers who sell products to customers as well as businesses. Then there are these small scale retailers who sell products in wholesale to freelance sales person. So, it is almost clear that Retailing is also another new beginning.

But from the producer point of view, It is very important to choose the retailer wisely.

Location – Is the retailer’s shop located at business district or shopping center or in some place that will attract consumer?

Density of Competition – Is the retailer is closely spaced to the producer’s competitor? If yes, does our product have any better edge to perform in spite of competition?

It’s just the sample of the consideration list. And the list may include many other pointers depending on the business and the product

Having said all these, do you still think retailing is a final stop?

It is indeed not. It is actually a beginning.

On that note, if you are a retailer and intend to carry our products, please kindly visit THIS PAGE

Is Distribution really a simple affair?

Distribution, process of moving the finished goods from producer to seller!

Sounds simple right! But is it so in reality?

Firstly the producer has the obligation to get the right product to the right place at the right time. This is so very vital for the company to sustain.

This makes it clear that distribution requires too many evaluations.

One good evaluation will be – “Are there any ‘must be in’ channels to distribute the product?” or “Can you find ‘ignored’ channels NOT to distribute the product?”

This evaluation will help very much to streamline the distributors and move the products to market that have highest potential in terms of sales.

Another evaluation process will be to distribute the product to the target market.

This distributor calculation will help overcome 2 important problems – ‘too many stores and you cannibalize’ or ‘ too few stores and you waste money on advertising’. Needless to show, too many stores as well as very few stores does not do good any good to the company.

At this point, it should also be clear “Distribution” is not a simple affair.

On that note, if you intend to be our distributor, please kindly visit THIS PAGE

Top 3 Persistent Elements of Social Enterprise

1) Unmet Needs plus Innovative Solution

Many times, this element becomes the starting point of almost every Social Enterprise. An unmet social need solved by an Innovative Solution often becomes the seed of many Social Enterprises.

For example, our own journey started as an experiment to manage the waste that wasn’t regulated by the concerned authorities. And our innovative solution of converting the trash into high end upscale fashion accessories became a hit. So, is our Social Enterprise!

2) Social Benefit plus Entrepreneurial Behavior

Not everyone likes to work for a cause or a social benefit. The percentage of these folks is quite less. It takes even more to succeed in this mission. Well, Entrepreneurial mindset is vital to make the social mission successful.

In our own case, the entrepreneurial mind bent of the founders made the local experiment to grow into a successful Social Enterprise with 2 social benefits namely intelligent waste management and empowerment of vulnerable rag-pickers. Simply put, 1 Entrepreneurial Venture 2 Social Benefit!

3) Social Purpose plus Financial Sustainability

Once you get used to luxury, you always yearn for it. Similarly, any solution should have long term viability. One important factor to achieve that is sound and steady Financials. Hence most of the Social Enterprises work with market forces to achieve financial sustainability.

Here at Conserve India, we do variety of things to make us financially sustainable. We participate in trade shows; appreciate word of mouth marketing and of course we have our lovely loyal distributors who have been our bread and butter for past 15 years.

On that note, if you intend to be our distributor, please kindly visit THIS PAGE