3 Ways To Control- Single Use Plastic by 2022

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Controlling The Monster

Items for which there are available sustainable alternatives make them accessible. eg plastic straws can be easily replaced by paper or steel

Items for which alternatives do not exist , for these items the objective is to limit their damage by better educating the consumer and making the producer financially responsible of the consequences on the environment.

Items which are already well captured , the objective is to make sure that they land in either existing or forthcoming recycling bins


What are the single use products that are to be phased out by 2022

  • food containers
  • cups for beverages
  • cotton bud sticks
  • cutlery, plates, stirrer, straws
  • sticks for balloons, balloons
  • packets and wrappers
  • beverage containers, their caps and lids – beverage bottles
  • tobacco product filters
  • sanitary items – wet wipes, sanitary towels
  • lightweight plastic carry bags

Banning has not ever worked – in any country


How do we prepare the people and how do we help the industry to phase out these products in a smooth manner?

A multi prong strategy – starting now !

  1. Consumption reduction
  2. Market restriction
  3. Product design requirement
  4. Marking requirement
  5. Extended producer responsibility or application of  polluter pay principle
  6. Separate collection objective
  7. Awareness raising measures


From Social Enterprise to Social Franchise


The social enterprise sector is growing rapidly . People are realizing its importance to take action on issues related to food ( has resulted in the rise of organic food industry), financial services, health services etc. Some of the matured social enterprises have started experimenting new ways on how quickly they can reach new beneficiaries , achieve larger impact and leverage efficiencies of scale without having to reinvent the wheel.


Turning everyday workings of a social enterprise into a systematic cooperation that can be easily replicated elsewhere can be tricky. Finding partners who are aligned to your values is challenging. We too are grappling with these issues. What kind of license do we grant, what training and support should we provide , and issues of branding and intellectual property.

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Conserve HRP grew rapidly in the last 12 years.. we made upcycled products and managed to get big and mainstream clients like @urbanoutfitters, @habitate , @adolfoDominique etc. We were also fully entrenched in the fair trade world. We went through several audits and were scaling up continually. But a watershed moment came and we realized as a social enterprise we would be making larger social impact if we scaled out rather than scaled up.

What do you think is the futrure of social enterprise? Scaling UP or Scaling OUT.

Setting Up And Training In A Grassroot Workshop

Some pointers based on my experience with working with rural and urban community members

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The key purpose of the training program is always, “how do we enable increased access to livelihood opportunities for the community.” Mapping and exploring their  outside environment, and their inner fears and insecurities. Understanding their skills and available resources as  a group is key to a successful setting up and running of a social enterprise.

objectives of the training are:

  • Developing mechanisms to identify problems, gaps , needs or challenges in their environment and to come up with practical solutions.
  • Identifying and articulating their individual skills, knowledge, passion, talent – whatever they can bring to the table
  • Ideas to put all available resources, land, capital and time to productive use of earning an increased income and reduce unemployment
  • Be able to initiate AND run a sustainable social enterprise. Take responsibility and ownership.

    Inspirational quote – Bill Drayton , Ashoka

    Social entrepreneurs are not content just to give fish or teach you how to fish. they will not rest until they have changed the fishing industry

A Social Enterprise Label , is it necessary?

Social brands are increasing globally. Number of companies are racing to get their brands associated with social enterprise. CSR funds are being are being used to create social brands. More and more Ngo’s are moving towards a social enterprise model. The social enterprise industry is getting bigger and gaining attention globally.

European Union is thinking of creating a label, just as there is a label for organic products, fair trade products. But do we really need a label for social enterprises?

A top down solution will not work

Labels are always expensive for small producer groups. Getting certified and due diligence process cost money and highly educated manpower. Most social enterprises are managed by cooperative members. A top down solution is being suggested by the western world. We must not let this label emerge. Lets not set legal boundaries or be fooled by vested interests. It’s a sunrise industry .More innovation and newer models in this sector have yet to happen.


10 most polluting companies responsible for branded single use plastic waste in India

Conserve India engaging  foundations to beat plastic pollution – join our campaign to name and shame these following companies. Like and share this post. Its important that they understand the citizens want cleaner environment. POLLUTER PAY PRINCIPLE is here to stay. The citizens have been given this defence weapon by the highest court of the land.

  1. Parle
  2. Karnataka milk co-op
  3. Britannia
  4. Amul
  5. ITC
  6. Mother Dairy
  7. Kerala mil co -op
  8. Parle Agro
  9. Aparna Group
  10. Haldiram

Reduce Your Carbon Footprint , buy a upcycled product from www.lifaffa.com

Do Good By Looking Good

Roads, rivers or oceans – plastic is everywhere. LIFAFFA offers an easy solution to make our world picturesque again while making you look great!

Help India’s Poorest 1%

Our upcycling technique combines the skills of India’s poorest ragpickers and contemporary global fashion to create new-age products.

Conserve India on Jury of Blue Planet Hackathon

“One species becomes extinct every 10 minutes. If not taken care of, this might become the next biggest catastrophe since the extinction of dinosaurs. The hour is upon us. Save the planet with #BluePlanetHackathon. hck.re/bph3 #hackathon #nature #conservation”

this campaign is to be a platform where thinkers, designers and developers from all over the world come together to create ideas and solutions that can potentially change people’s lives and be the next step towards environment conservation.

be a part of this global campaign – the blue planet hackathon. this beautiful plant that we live in , if not cared for and looked after will continue on this path of degradation eventually making life impossible.

What is Conserve India’s fashion brand called ?”Lifaffa” (www.lifaffa.com)

Born of a desire to combat India’s twin problems of poverty and waste through fashion.  LIFAFFA is a brand that stands for contemporary values and new-age fashion while combining social justice and environmental regeneration in its products.

Every LIFAFFA product is crafted from a fabric made from discarded polythene bags. Plastic bags that have clogged our cities, rivers and oceans! LIFAFFA offers fashion that is uniquely attractive, very trendy and ethically responsible.
Any portrait presents a relationship  between it’s subject and the setting they’re in. LIFAFFA doesn’t just want you to look  beautiful,  we aim to clean up the settings of our urban mess. By gathering discarded plastic bags, treating them and turning them into a rich texturous material called HRP. Lifaffa’s products opens the door to a whole new world of environmentally conscious fashion. Here, fashion offers a resolve to make our settings as picturesque as they can get.
Autumn Mustard Shopper

An online brand – Lifaffa by Conserve India (www.lifaffa.com)

Upcycled Accessories for the Urban Sophisticate

Autumn Within

R. K. Laxman , the common man and upcycling of plastic bags

R.K Laxman was an Indian cartoonist, illustrator and humourist. He was known for his creation The Common Man and for his daily cartoon strip, You Said It, in the Times of India, which started in 1951. He captured the essence of Conserve India’s upcycling plastic project in his cartoon. I remember meeting him, in his office. We had just started the Handmade Recycled Plastic project. And was really excited about its potential.

Next day, I saw the cartoon. !


Non Profit – a Vocation or a Profession

Is Non profit or a social enterprise, a good career choice

This question has been asked many times in the last several years. Why do people work in the non-profit sector. Is it a calling? Did I hear some inner voice and decide to walk that path. or was it a vocation? A well to do bored wife takes to social work for some interesting drawing-room conversation.

Neither of the extreme position is right. I started work in the non-profit sector because i felt responsible as a citizen of my community, city , country and this planet. Didn’t Gandhijee say, be the change that you wont to see the change in our society. I realized that I loved fund-raising for a cause. And the cause should be close to my heart.I knew that I would not become rich working in the non-profit sector but I wanted my heart to be full. I was able to hire people who inspired me to do better. I realized I bond better with people whom I admire. A job is , I  guess, you do regularly in order to earn money. In this the goal is to earn money. It is an end in itself. So if you are looking for good salaries than non profit sector is not the right sector.

Profitable Social Enterprise

There is a lot of confusion about the meaning of social enterprise. A social enterprise is a registered company, profits of which do not go to the shareholders but to the social projects which the social enterprise is committed too. We ran a successful social enterprise for 15 years. it was profitable and we grew at 30% a year. But the Board members and the CEO of the company did not see a great increase in their personal fortunes. We were committed to sustaining and growing our social projects. There are a lot of problems attached to this and many times each one of us had to look onto hearts and see where the anger and confusions were coming from. It’s not easy, in today’s time, to distribute the profits to social projects.

As Ngo’s become more business like, the salary model will change but nobody can deny that the bonds one forms , the experiences one gains and the empathy one acquires working in a non-profit is unparalleled. Would love to know your comments. do write .