Best Associate of January 2014 – Rebeca Schiller

“Best Associate of January 2014” – Rebeca Schiller, online editor of Hand/Eye Magazine

Congratulations Rebeca Schiller!!

Conserve got acquainted to Rebeca Schiller as an editor working on a magazine article covering Conserve in lieu of New York Now 2014.

Somehow Conserve missed Rebeca’s email asking for an interview. She was so sweet to write us once again by assuming we might have missed the e-mail.

She was so adaptable that she did the whole interview in email by sending well thought out questionnaires. Also she started out with our Creative Director and adapted to our intern for later stages with no complaints.

Rebeca wanted some pictures for the article. With some communication gap, holiday season and scattered work force, pictures did not reach her at stipulated time. But she was calm and compost until things got resolved.

Also Rebeca had certain specification in terms of Captions. It was little beyond our scope. So, she suggested Plan B. Finally, she created extraordinary output with the resources at disposal.

The bottom line is that working relationship with Rebeca Schiller was so appreciable and pleasant.

Conserve is honored to felicitate Rebeca Schiller with “Best Associate of January 2014”

Once again, heartfelt Congrats from all of us here at Conserve Family.

You can reach Rebeca here –


Every month we work with different bunch of people across the globe. But few of those are so genuine & sweet.

  • They make the whole process so smooth and enjoyable.
  • They are adaptable to the needs of Social Enterprise like us.
  • They create extraordinary output using the limited resources of a Social Enterprise like us.
  • They are calm and compost during a crisis
  • They make Conserve say – “We like to work with you again”.

These folks make the working relationship so appreciable and pleasant.  So, we like to share our joy and gratitude with them.

The “Best Associate of the month” is our way of saying “Thanks” to them.

We felicitate them with an e-certificate and name mention in all our Social Media.

Enjoy the show!

Brand Platform of Conserve

Brand Vision

To combat pollution by efficient waste management and to empower one of the most vulnerable community rag-picker

Brand Mission

Trash is converted into fashion accessories by unique patented upcycling technology that relies upon HRP- Handmade Recycled Plastic at its core. The complete production process employs rag-pickers by providing ethical treatment and fair wages.

Brand Values or Value Proposition

The sustainable high quality upcycled HRP material and the original art prints that were used to create our fashion accessories provide its Social & Eco Conscious Customers with a cutting edge fashion.

Brand Story or Tone of Voice

A seed   “a localized initiative to manage the waste that weren’t managed by the concerned authorities”  has blossomed into a huge Tree of life providing shade to 300 people. Apart from the shade, the Tree of Life also harvested 2 fruits – intelligent waste management and empowerment of the most vulnerable community rag-picker

Brand Personality

An Epitome of Fashion with Conscience

Brand Positioning of Conserve

Target Audience – Eco-Conscious Fashionista & Socially Conscious Fashionista

Our products will serve and satisfy the fashion needs of customers who appreciate Environmental Friendly Fashion Accessories or Socially Responsible Fashion Accessories or both.

Competitive Context – Prints on Conserve Products are “original art work” of our Creative Director, Anita Ahuja

In 2013, Conserve sensed that we need a boost – something extra. A collective decision was made to peruse printing. Our Creative Director, Anita Ahuja worked her creative muscle in artworks and finally we used these as prints on Conserve products. It ultimately differentiated Conserve’s range from that of the competitors.

Strategic Advantage – Our Internal Capability of Patented HRP Technology and External Capability of  Global Partnership that allows customers to find our products globally both online and offline.

We have always polished our internal as well as external strengths.  In terms of internal core competencies, we got patent for our HRP – Handmade Recycled Plastic Technology in the year 2009. In regards to the external core competencies, we made sure that our products are “within the arm’s reach of customers” by ever expanding our market place partnerships.

Compelling End Result – A sustainable technology that has both environmental and social good factor!

The rational benefit experienced by our target audience as we deliver our strategic advantage is sustainable upcycling technology.  The emotional benefit experienced by our target audience as we deliver our strategic advantage is a fashion accessory that is not harmful to planet earth and also helps in social good by empowering rag-picker community.

Personality of the Brand or Bottom Line – “CONSERVE – AN EPITOME OF FASHION WITH CONSCIENCE”