Best Associate of January 2014 – Rebeca Schiller

“Best Associate of January 2014” – Rebeca Schiller, online editor of Hand/Eye Magazine

Congratulations Rebeca Schiller!!

Conserve got acquainted to Rebeca Schiller as an editor working on a magazine article covering Conserve in lieu of New York Now 2014.

Somehow Conserve missed Rebeca’s email asking for an interview. She was so sweet to write us once again by assuming we might have missed the e-mail.

She was so adaptable that she did the whole interview in email by sending well thought out questionnaires. Also she started out with our Creative Director and adapted to our intern for later stages with no complaints.

Rebeca wanted some pictures for the article. With some communication gap, holiday season and scattered work force, pictures did not reach her at stipulated time. But she was calm and compost until things got resolved.

Also Rebeca had certain specification in terms of Captions. It was little beyond our scope. So, she suggested Plan B. Finally, she created extraordinary output with the resources at disposal.

The bottom line is that working relationship with Rebeca Schiller was so appreciable and pleasant.

Conserve is honored to felicitate Rebeca Schiller with “Best Associate of January 2014”

Once again, heartfelt Congrats from all of us here at Conserve Family.

You can reach Rebeca here – https://twitter.com/SchillerRebeca

Introducing BEST ASSOCIATE OF THE MONTH

Every month we work with different bunch of people across the globe. But few of those are so genuine & sweet.

  • They make the whole process so smooth and enjoyable.
  • They are adaptable to the needs of Social Enterprise like us.
  • They create extraordinary output using the limited resources of a Social Enterprise like us.
  • They are calm and compost during a crisis
  • They make Conserve say – “We like to work with you again”.

These folks make the working relationship so appreciable and pleasant.  So, we like to share our joy and gratitude with them.

The “Best Associate of the month” is our way of saying “Thanks” to them.

We felicitate them with an e-certificate and name mention in all our Social Media.

Enjoy the show!

Brand Platform of Conserve

Brand Vision

To combat pollution by efficient waste management and to empower one of the most vulnerable community rag-picker

Brand Mission

Trash is converted into fashion accessories by unique patented upcycling technology that relies upon HRP- Handmade Recycled Plastic at its core. The complete production process employs rag-pickers by providing ethical treatment and fair wages.

Brand Values or Value Proposition

The sustainable high quality upcycled HRP material and the original art prints that were used to create our fashion accessories provide its Social & Eco Conscious Customers with a cutting edge fashion.

Brand Story or Tone of Voice

A seed   “a localized initiative to manage the waste that weren’t managed by the concerned authorities”  has blossomed into a huge Tree of life providing shade to 300 people. Apart from the shade, the Tree of Life also harvested 2 fruits – intelligent waste management and empowerment of the most vulnerable community rag-picker

Brand Personality

An Epitome of Fashion with Conscience

Brand Positioning of Conserve

Target Audience – Eco-Conscious Fashionista & Socially Conscious Fashionista

Our products will serve and satisfy the fashion needs of customers who appreciate Environmental Friendly Fashion Accessories or Socially Responsible Fashion Accessories or both.

Competitive Context – Prints on Conserve Products are “original art work” of our Creative Director, Anita Ahuja

In 2013, Conserve sensed that we need a boost – something extra. A collective decision was made to peruse printing. Our Creative Director, Anita Ahuja worked her creative muscle in artworks and finally we used these as prints on Conserve products. It ultimately differentiated Conserve’s range from that of the competitors.

Strategic Advantage – Our Internal Capability of Patented HRP Technology and External Capability of  Global Partnership that allows customers to find our products globally both online and offline.

We have always polished our internal as well as external strengths.  In terms of internal core competencies, we got patent for our HRP – Handmade Recycled Plastic Technology in the year 2009. In regards to the external core competencies, we made sure that our products are “within the arm’s reach of customers” by ever expanding our market place partnerships.

Compelling End Result – A sustainable technology that has both environmental and social good factor!

The rational benefit experienced by our target audience as we deliver our strategic advantage is sustainable upcycling technology.  The emotional benefit experienced by our target audience as we deliver our strategic advantage is a fashion accessory that is not harmful to planet earth and also helps in social good by empowering rag-picker community.

Personality of the Brand or Bottom Line – “CONSERVE – AN EPITOME OF FASHION WITH CONSCIENCE”

Brand Essence of Conserve

Smiling sunshine and a cup of Starbucks Cappuccino!

Undoubtedly, rewarding everyday moment!!

More Aptly, “Starbucks – Rewarding Everyday Moments” or Simply put “Brand Essence”

In simplest terms, the core characteristic that defines the Brand or Brand’s promise expressed in lucid term is known as Brand Essence.

Brand Name – Conserve

Features & Attributes – Environmental Friendly and Socially Responsible Fashion Accessories

The fashion accessories are created from trash (i.e.) intelligent waste management and the production process involves ethical treatment and fair wages for one of the most vulnerable rag-picker community.

Logical Benefit – By using Conserve, you are helping to create a Sustainable Planet

The Conserve fashion products are created from trash which ultimately helps to combat the land pollution by managing the waste effectively.

So, Your consumer choice does not pose harm to the planet.

Just think, pollution has created too much negativity. Regardless of who did what, everyone suffers from the harm effects. Almost everyone in California suffers from the bad effects of Air Pollution on regular basis regardless of their contribution.

Emotional Benefit – By using Conserve, you are empowering rag-picker community.

The Conserve fashion products involve rag-pickers as employees during the production process. Along with the ethical treatment and fair wages, profit is also reinvested for the benefit of rag-pickers through capacity building, health care facilities, school etc.

So, Your fashion sense does not pose harm to anyone instead empowers a community.

Just think, Leather Accessories pose harm to animals and destroys the Eco-system. By using that to complement your fashion, you are portrayed as someone who is hurting many sentiments directly or indirectly.

Brand Essence – Environment and Social Good infused Fashion

Bottom line – “CONSERVE – AN EPITOME OF FASHION WITH CONSCIENCE”

7 Days to go – Journey of NY NOW@ FEB 2014 so far………..

The Brilliant Brooklyn Bridge, Grandiose Green Lady – Statue of Liberty, Flamboyant Fifth Avenue!

Few of the many enticements of New York that is difficult to resist.

We too were attracted to New York City.

For us, the allurement was its semi-annual trade show – New York Now or NY NOW

So, we have been planning forever to make our mark in the trade show.

But, it was not that easy.

First and foremost, the cost to participate reminded a poor college student cribbing about the pricey Opera tickets.

There were too many exhibit halls that made us recall the brimming New York City Skyline.

We were afraid that we will be lost.

All these made us apprehensive. We were reluctant to put our foot forward.

Very soon, it was a new dawn!

Unreasonable Institute offers special programs for World Changing Entrepreneurs.

Our Chief Executive Officer [CEO], Mr. Shalabh Ahuja was an Unreasonable Institute Fellow in 2012.

During his 5 weeks tenure at Unreasonable Institute, Mr. Ahuja got acquainted to “byhand consulting”

He got introduced to their flagship program – Market Incubator Program, the one that provides artisan enterprises with supported entry to exhibit in artisan resource @ New York Now.

Our CEO pitched to be included in the program.

Whoa, we are in!

Finally our dream of many years came true.

And there was no turning back, especially after we got included in the Market Incubator program.

The “byhand consulting” provides the booth for a very competitive rate.  Thus making it very affordable for a Social Enterprise likes us to venture out.

In fact, the cost structure gave us the confidence to put our best foot forward.

We were even more excited when “byhand consulting” allotted an associate, Ms. Annie Waterman to guide us through this journey.

Words are too short to describe Annie’s helpfulness.

How often you have felt that the beauty of the picture was enhanced with a well-coordinated background color?

Annie was there to guide us on booth color selection.

How will you serve someone, when you do not know their taste palette?

Annie advised us about the market trends of USA and gave suggestion on product selection.

Don’t you agree – even a ‘so-so’ product looks exquisite when arranged creatively and intelligently?

Annie was always available to give us tips on product display.

Have you ever wondered about a bad publicity and criticized the Marketing strategies?

Annie made sure that we don’t go wrong in marketing domain. Her suggestions did the trick.

Annie was always there to answer our never-ending questions with utmost patience and clarity.

This whole mentor-ship of “byhand consulting” through their associate Ms. Annie Waterman made us very confident and upbeat to participate in the NY NOW @ FEB 2014

The bottom line – Ms. Annie Waterman of byhand consulting is such a pleasure to work with.  We eagerly look forward to work with her in the future also.

On a closing note, the journey of NY NOW @ FEB 2014 -so far so good!

This post is not a sponsored post. It is completely the opinion of the author.

Enter to win iPhone Folder or Tablet Folder – OPEN ONLY TO STUDENTS WORLDWIDE

Students around the globe can win iPhone Folder or Tablet Folder

Who is eligible?

It is open to STUDENTS – Bachelors or Masters

If you win – we will need a copy of your student id or official document stating that you are a student

What will I get?

Either iPhone Folder or Tablet Folder

We will choose 2 winners

What is the task?

Participants need to do ALL OF the following

1) You NEED TO LIKE US ON FACEBOOK

https://www.facebook.com/pages/Conserve-India-Conserve-HRP/192673647594050

2) Answer ONLY ONE of the QUESTIONS in LESS THAN 50 WORDS; ANSWER WILL BE EVALUATED ON QUALITY AND NOT ON QUANTITY; IF YOU CAN CONVINCE US IN FEWEST POSSIBLE WORDS, PLEASE DO SO, WE ARE WAITING  to read that intelligent answer

1) Can a social brand compete with a designer brand?  Explain your answer?

2) Will we see decline of brands producing products in mass production factories in the next 5 years?  What will be the reason?

3)How can ethical brands be trusted?

4)Who can drive the fashion trend – Artist or Politics or Designer and Why ?

5)All waste to energy projects gets subsidies and CDM financing, don’t you think waste into fashion products should also get the same privilege? Explain your answer regardless of Yes or No.

6)Considering that upcycled materials are intelligent materials, don’t you think they should have a carbon calculator attached? Explain your answer regardless of Yes or No.

7)What is your choice – Environmental conscious Fashion or Technical bound fashion including Sweatshops? Explain your choice

You can submit the answer here  https://conserveindia.wordpress.com/contact/

 When is the Deadline?

14 February 2014 as per the candidate’s Time zone

What are the other Terms and Conditions?

  • It is open to STUDENTS – Bachelors or Masters
  • If you win – we will need a copy of your student id or official document stating that you are a student
  • Answer only 1 question in less than 50 words. Word limit is important. Answer will be evaluated on quality and not on quantity.
  • If you do not adhere to these rules, you may even be disqualified.
  • You also NEED to LIKE on FACEBOOK
  • All decisions and winner judgement are final. No disputes will be entertained or answered under any circumstance.
  • Your Facebook likes will be counted only under this competition.
  • This event is the sole sponsorship of Conserve India & Conserve HRP

Just in time for Valentine’s Day – Handbag Giveaway – open Worldwide

Quick Update – Post was amended and now participation open to Worldwide.

Our FACEBOOK LINK – https://www.facebook.com/pages/Conserve-India-Conserve-HRP/192673647594050

To make your Valentine’s Day even more exciting, we have a giveaway especially for you.

A special edition Valentine Floral Handbag just for you

A Great Value Addition for your Spring Wardrobe

 Who is eligible?

It is open worldwide and 18+ years

What is the task to win the Giveaway?

Very very simple, LIKE US on Facebook

https://www.facebook.com/pages/Conserve-India-Conserve-HRP/192673647594050

What time does it start?

It starts immediately as soon as this post is live. From this moment, all eligible candidates can participate

When is the Deadline?

11.59 P.M. (PACIFIC STANDARD TIME) On 09 FEBRUARY 2014

The deadline will make sure that you get your arm-candy in time for your Valentine ’s Day celebration

How will the winner be chosen?

It will be straightforward random number selection

What are the other Terms and Conditions?

It is open WORLDWIDE and 18+ years.

We need Winners First & Last Name and Address to SEND your GIFTS

It is solely the sponsorship of Conserve India

All decisions and winner judgement are final. No disputes will be entertained or answered under any circumstance.

Once again our FACEBOOK LINK – https://www.facebook.com/pages/Conserve-India-Conserve-HRP/192673647594050

Are Trade Shows “2-sided coin” for Social Enterprises ?

The presence of some famous designer labels is mind-boggling.

You can find those labels in their own quintessential brand store. These labels will be up for display in upscale boutiques.  They will share the aisles of big-box stores. Last but not the least; consumers can grab these labels in trade shows too.

At times, Social Enterprises like us feel that we are no different from these famous designer labels.

In the sense, we sell our products through retailers, specialty boutiques, big-box stores or wholesalers.

And saving the best for the last, we too participate in trade shows.

Though not always, often times these trade shows are more of a “2 sided coin” to Social Enterprises.

During the last quarter of 2013, we exhibited at NGO ASIA EXPO 2013.

Check it out here – https://www.facebook.com/pages/NGO-ASIA-EXPO-2013/261541533994758?hc_location=timeline

Conserve  is the first/top post. In their own words – “Conservation with fashion always works!! These amazing Eco-friendly bags were quite popular at NGO Asia Expo 2013”

All these words made us proud. No doubt!

But, still it’s a “2 sided coin”.

Not just because it cost us to participate and make us go through our usual rambling of social good vs. trade show.

There is something more to it.

For us, this platform was not just to promote our products. We expected that it will present a networking opportunity with corporate world. At the end of the day, corporate footfalls were very few.

Not just engineers, even Social Enterprises always see the glass as half full!

True to that, during the event, we networked with at-least one – Max Hospital. That opened doors to the collaborative health care project.

This collaboration will achieve medical camp for 100 children and also vaccination, medical supplies for general health

It is a well known fact that we have been effectively contributing all these years for 1 of the 8 United Nations Millennium Development goals – “To ensure environmental sustainability”

And this Max Hospital collaboration ultimately gave us a feeling that we started contributing in some sort to one another United Nations Millennium Development goals – “To reduce child mortality rate”

After all, A Journey of 1000 miles begins with a single step.

On that same note, very soon we are about to start a journey of 1000 miles.

Come again tomorrow to know all the scoop!

This post did not give us any change for cappuccino. Meaning, it is not a sponsored post.  It’s just the opinion of the author.

Win a chance to INTERN at Conserve India & Conserve HRP – Open to Europe, UK and USA students only

We have exciting news for you – You can win a chance to INTERN at Conserve India & Conserve HRP with FREE BOARDING & LODGING for 1 Month

Who is eligible?

  • It is OPEN to Europe, UK and USA students
  • Bachelors / Masters in –  Design / Fashion Design / Apparel Design

What will I get?

  • One month of free Boarding & Lodging in Delhi, India
  • An extraordinary learning experience at one of the most reputed Social Enterprises and a famous sustainable fashion brand
  • School / Semester credit option will be analyzed case by case basis

What is the task?

Participants need to do ALL OF the following

  •  Like us on Facebook
  • What will be your contribution to Conserve during your tenure ? Answer the Q in less than 100 words. Mail this along with your resume to email – conserveindia@yahoo.in

 When is the Deadline?

14 February 2014 as per the candidate’s Time zone

What will happen upon submission?

Interview upon Invitation

When is the Internship Start Date?

It will be mutually agreed during the interview

What are the other Terms and Conditions?

  • It is open ONLY TO EUROPE, USA & UK students
  • You will get one month free boarding & Lodging in Delhi. Delhi is quite an expensive city to live. Boarding & lodging is only for one month.
  • No Stipend
  • We are not responsible for flight tickets, visa charges to India

 Where did our previous interns come from?

Our Previous interns were students of

  • London College of Fashion- UK
  • Lyon School of Fashion – France
  • UC – Davis – USA
  • George Town University – USA
  • University of Chicago – Chicago – USA

Top 5 reasons to intern for a Social Enterprise

Spring School Year is here! So are the internship applications and interviews.

What are the top 5 reasons to intern for a Social Enterprise ?

1) Organized – With too many short term goals, they will be more organized. Weekly task list are quite imperative for the proper functioning of the Social Enterprises solely due to their goals. Heads-up list are also equally important for these folks because often times these places are “one-man show”. And, that “one person” would prefer “heads-up”, as it makes their job easier than what it does for the opponent.  We like to assure you that weekly task list and heads-up will be honored in Social Enterprises.

2) No micromanagement – Contrary to the common belief, these places do not have any space for “micromanagement”.  Well, we have facts to convince you.  As said earlier, often times these places are “one man show”. When there is just one person, is there any possibility for micromanagement? Can there be a micromanagement during 1 on 1 conversation? You are very well aware of the answers. We like to assure you that micromanagement does not happen in Social Enterprises.

3) Skill application – Choosing between social good and expensive human capital is always a tough task for all Social Enterprises. Hence software skills, technical skills that come as value addition will be embraced and applauded at Social Enterprises. They value both human capital and their inputs.   These places are real assets for practical experience that will polish and enhance the university learning. We like to assure you that Social Enterprises are places that encourage skill application.

4) Soft skills – Rejections are part and parcel of Social Enterprises. Their rejections influence and shape the perseverance, motivation, persistence of the human capital. These rejections also pave way for too many negotiations and problem solving, one of the most important soft skill expectation of the corporate world. We like to assure you that Social Enterprises will heighten your leadership skills with many complimentary soft skills.

5) Community Involvement – One of the most sought after quality in fresher as well as experienced resume. It is also a treasured boon for grad schools more specifically top tier B-School aspirants. The beauty of Social Enterprises is that it not only adds sheen to the community involvement but also upgrades business and technical skills on equal front especially in terms of candidate’s profile. We like to assure you that Social Enterprise will augment your ethics along with legitimate business and technical knowledge.

To wrap up, our very own interns submit weekly task and heads-up to our Creative Director, Anita Ahuja as we are all working together for our current short term goal – NY NOW @ Feb 2014.

In our set-up, Creative Director, Anita Ahuja runs the show. Almost everything is between her and the intern, so there is no option for micromanagement.

We are always trying to divert the funds for social good. So, when our intern comes up with a new software skill for something as miniscule as photo editing, we make sure that we embrace even those teeny-weeny things.

Like all Social Enterprises, we too face rejections. But those rejections have gradually transformed our young and stupid interns to a matured person for the full time job market and also for the long life ahead.

With Spring Semester here, our interns are fast approaching the hiring season as well as grad school. And they say – “They feel complete as a rounded person with sound ethics, business and technical skills.”

And If you are an intern reading this, Watch out we have something coming up for you!

Marketing Mix – Mixed Green Salad of many P’s

Boiled Pasta mixed with Potatoes, Peppers, Peas dressed with Pesto Sauce!

Doesn’t sound like a delicious mixed green salad of many P’s?

But, let’s introduce you to even more delightful mix of many P’s also known as Marketing Mix

Marketing Mix consist of 4 components namely – Product, Price, Place and Promotion.

Ginsberg and Bloom of Green Marketing Strategy1 opine that “Extreme Green Marketing Strategy” involves heavy use of greenness on all 4 elements of marketing mix.

Yes, we completely agree with that statement and live by that.

Still couldn’t agree?

Then see for yourself!

1) Product – It is the tangible good.

Our Products are “recycled fashion accessories”.  The production process is 100% environmental friendly. We use only recycled packaging. Even more, the product itself a recycled one! Can there be more greenness?

2) Price – It is the value of the Product.

The real values of our Products are efficient waste management, clean environment and sustainable planet for the future generation. Can there be more greenness?

3) Promotion – It is the method of communication to the target market.

We reach our audience through email or Social Media or e-flyers or e-newsletters. We are not the ones with billboards or posters or paper flyers. Can there be more greenness?

4) Place – It is the place / location to look for the Products.

We mostly sell our Products through Eco-stores or green-stores. They are our majority distribution channels

Being a Social Enterprise with an inherent duty to work on social good, we are compelled to sell our products through big-box stores or mainstream channels too.

But we always made sure that our motto of social good does not harm the environmental good.

Hence we chose only those mainstream channels that are good examples of environmental stewardship and sold/sell our products through them.

According to Ginsberg and Bloom of Green Marketing Strategy2, the sale of green products through main stream channel is one of the distinguishing characteristics of Shaded Green Marketing Strategy.

In terms of Marketing Mix, Shaded Greens are different from Extreme Greens only in the aspect of Place, as they sell through main stream channels.

So, maybe it’s the “Shaded Green” inside us that prompt us to sell through mainstream channels also. Of-course only in addition to the Eco-stores and green stores!

But still, if you complain that we are not complete green solely based on that, then we like to say…..

“The green ball is in your court”

Will each and every one of you out there make a resolution and change as “True-Blue Greens” or “Greenback Greens”?

At the very moment, we will become Extreme Green and distinguish ourselves from the Shaded Green in terms of Marketing Mix.

Do remember, your gesture will not only do environmental good, but also social good by empowering many more rag-pickers.

1 & 2 – Sourced from http://sloanreview.mit.edu/article/choosing-the-right-greenmarketing-strategy/

An “Extreme” Intervention that provides “Shade” to 300 people…………

A seed “‘a localized initiative to manage the waste that weren’t managed by the concerned authorities” has blossomed into a huge Tree of life providing shade to 300 people.

This Tree of life gave 2 fruits – intelligent waste management and empowerment of the most vulnerable community rag-picker

People on the other side of the world screamed at this Tree of life saying “Tree is greener that side”

So, what was the strategy that created so many greenery or happiness around?

The famous Ginsberg and Bloom’s Green Marketing Strategy encompasses 4 components namely -Lean Green, Defensive Green, Shaded Green and Extreme Green.

Lean Green and Defensive Green are not real “green” ones.

Being an Eco-Entrepreneurship, why should we touch base that?

Let dive start into Shaded Green and Extreme Green.

“Shaded Green invests in long – term systematic environmental friendly process that requires a substantial financial and non-financial commitment. These companies see green as an opportunity to develop innovative needs satisfying products and technologies that result in competitive advantage – Ginsberg and Bloom’s Green Marketing Strategy”

If we just turn back and look at the history right from the moment the seed was sown till it has blossomed into Tree of life, Conserve lived by this definition.

By using green as an opportunity, we created these innovative needs satisfying products and technologies

  • Recycled Fashion Accessories that can be sold around the world and the profit reinvested to cater the needs of the most vulnerable community rag-picker
  • Handmade Recycled Plastic is an innovative technology and even patent was granted for that in the year 2009

Our Handmade Recycled Plastic is also a systematic and environmental friendly process.  We have invested substantial financial commitment and also equal non-financial commitment in form of labor, patent etc

All these indeed gave us a competitive advantage.

No doubt, Shaded Green Marketing Strategy worked for us.

“Extreme Green – Holistic philosophies and values shape extreme Green companies. Environmental issues are fully integrated into the business and product life-cycle process of these firms. Usually greenness has been a major driving force behind the company since day one. Extreme Greens often serve niche markets and sell their products or services through boutique stores or specialty channels. – Ginsberg and Bloom’s Green Marketing Strategy”

Time travel to the past will reveal our extreme greenness

  • Greenness or the localized initiative of managing the local waste was the major driving force of Conserve since day one.
  • Our Holistic Philosophy of people (rag-pickers) and planet (waste-management) are interconnected.
  • This value shaped this empire of Conserve India & Conserve HRP
  • Environmental issues like recycling, up-cycling are fully integrated into our business as well as into our products – recycled fashion accessories
  • We sell our products – recycled fashion accessories through upscale boutiques around the globe.

Again, A No Brainer, Extreme Green Marketing Strategy worked for us.

The Bottom line is Green Marketing is not a tough call. Applying right strategies will create wonders.

In our very own case, combination of “Shaded Green” and “Extreme Green” helped us create a successful Social Enterprise or a Tree of Life that provides shade to 300 people at the moment and to many more in the future.

Definition of Shaded Green and Defensive Green sourced from – http://sloanreview.mit.edu/article/choosing-the-right-greenmarketing-strategy/

What’s on the menu – Honey Sweet / Salty / Spicy?

Almost every day or every minute, a restaurateur caters to folks with different taste palette.

“Something with a dash of salt, Please”

“Hmm, I prefer honey sweet”

“Well, I will go with bitter-sweet”

Being a Social Enterprise that deals with recycled fashion accessories, we imagine ourselves as restaurateur sometimes.

Our consumer segments make us feel that way.

Roper survey1 divides “green consumers” into groups.  Our day to day experiences make us attest and applaud the Roper survey.

Kim tirelessly shops around “Eco-markets” for her fashion hunger. Our recycled fashion accessories like Angel, Bliss are her top picks. No doubt, we love her the most.

Roper Survey will label Kim as “True-Blue green”.  The ones with strong environmental values and take it upon themselves to create a positive change.

Our own Pam, diehard shopper does not run around for “green” stuff.  But if she sees something as sensual as our Seat Belt Tote – Beehive, her buying decision is not based on dollars and pennies. She immediately grabs that. Well, we love her too.

According to Roper Survey, Pam is a “Greenback Green”.  They are not politically active. But has the willingness to shell out the extra change.

Then we have Sam or Samantha, attentive participant of every green campaign.  But when she eyes our Dreams Satchel, her brain immediately does a reality check in terms of green dollar bill.  And, we don’t blame her.

Sam is a perfect example of”Sprouts”, the term Roper Survey would like to use. These are the ones who believe in environmental causes in theory, but not in practice especially if it means spending more.

Geek Pat, for whom the world does not exist beyond gizmos! Will grab our tablet folder as long it is in the shelves of tech shop.

This Geek will come under “Grousers” of Roper Survey.  Grousers are uneducated about the environmental issues and believe green products are way too expensive

Finally it is Nerdy Nat for whom the world exists in a different galaxy.  Nat is aware of our products only if it is displayed in the aisles of big-box shops amongst many more.

Roper Survey says Nat is a “Basic Brown” or someone who does not care about the environmental or social issues

Being a Social Enterprise, we need to keep everyone in our loop.

Why on the earth?

Each and every one of these consumer segments can be labelled as our potential revenue driver especially when they buy our products regardless of their reasoning.

These revenue drivers in turn help us to achieve our primary purpose – “common good”.

Rather than complaining the consumer segment as a hindrance for our social good goals, we like to take the help of distribution channels to achieve the same.

We stock our products in green stores for the convenience of “True-blue greens”.

You can find us in upscale boutiques to appeal “Greenback Greens”.

Our products are beautifully seated in discounted stores, so that we don’t miss “Sprouts”.

One can hear – “Pick me up”, Tech accessories of Conserve in midst of so many gizmos that catches the attention of “Grousers”

Teeny-Weeny space for our recycled fashion accessories in those huge big-box stores! We just wanted to make sure we don’t miss “Basic Browns”.

Regardless of your taste palette – sweety/salty/spicy, we have a sumptuous meal at your disposal. Make sure, you visit us to experience the bliss.

1 – You can read more about Roper Survey here – http://www.greeneconomics.net/Ottman-Chap2Consumers.htm

Triple Bottom Line (3BL) – Where do you draw the line ?

A warm breezy spring day with lush greenery all around………..

A relaxed run on the track with your iPod and Dart VII shoes!

Can there be a better bliss?

I heard you. So are the Dart VII shoes, especially for the fitness freaks.

For the uninitiated, Dart VII shoes belong to the “considered” line of Nike, a response to the sweatshop criticism the company faced in early 1990’s.

3BL helped Nike to get back on its feet.

Can we all be Nike and Just Do it?

At least Social Enterprises does that.

Triple Bottom Line, core to all Social Enterprises was first coined by John Elkington, the founder of British Consultancy SustainAbility in the year 1994.

Triple Bottom Line (3BL) consists of People, Planet and Profit.

  • People – In 3BL context, it refers to a fair business practices towards labor and community
  • Planet – In 3BL context, it refers to the sustainable environmental practices
  • Profit – In 3BL context, it refers to the economic benefit enjoyed by both people and planet.

In reality, these entities are double edged sword for the Social Enterprises.

They are the fundamentals of the Social Enterprises. But these are also the ones that pose too many challenges in terms of up-scaling.

All Social Enterprises have inherent duty to create jobs and invest in social good.

Where do you invest – Human Capital or Social Good?

What should be your prime focus – Environmental Value or Economic Gain?

All these boils down to – Where do you draw the line?

“When life gives you lemons, make lemonade”

We too faced that.

1) Should we invest in human capital or become a tech savvy?

Being a Social Enterprise, one of our mandates is to increase the jobs. This prohibited us in investing in “technology” that reduced labor cost. So, we chose to invest in human capital.

Alongside, we got patent for our technology – Handmade Recycled Plastic. This ultimately made us a “tech savvy” in manifolds.

2) Should we invest in hiring a Social Media expert or in a social project like School?

We chose to invest 50,000 INR in establishing the school for the underprivileged children of the most vulnerable rag-picker community.

Alongside, we also hired a Social Media intern to get our minimal work done.

This decision helped us not to make compromises as well as helped us further to become a “lean organization.”

These are just few of many real time situations we faced as a Social Enterprise.

Also, over the time, all these decisions and their outcomes made us lose belief on – “You can’t eat your cake and have it too”.

Social Media – a side or an entree for the splendid Social Enterprise?

Tom keeps tapping his iPhone rigorously. He is either posting on Facebook or tweeting or repining the Pinterest images

He does that irrespective of rain or shine. His sleek iPhone enables him to work day and night continuously

Tom earns his bread and butter as a Social Media expert.

Is Social Media a side or an entree for the splendid Social Enterprise?

Answer is in-fact hidden in the prologue of this post.

Social Media never sleeps. Like Tom, You need to keep your audience engaged rain or shine. And larger part of this world remunerates its employees on hourly basis.

The primary purpose of Social Enterprise is common good. In that case, spending exorbitant funds for the Social Media Expert to keep the audience continuously engaged is not a real possibility.

You may think – What about interns?

Very true interns are great resource for any Social Enterprise!

Interns generally stay for 3 to 6 months. Then the transition to a new intern does not happen so easily in Social Enterprises.

That “brief gap” has the potential to impact their Social Media presence negatively.

It may be a different story when an intern agrees for the future partnership programs. It may or may not happen as it is solely based on that intern’s ethics.

Having said all these, at the moment, Social Media is just “a side” for many Social Enterprises around the world.

With time, it has potential to become “an entree”

But, if you are one of those who argue – “Social Enterprises certainly cannot succeed globally without the help of Social Media”

Then we need to agree to disagree.

In our very own case, with limited Social Media presence, we have participated and are participating in many acclaimed international exhibitions like –

  • Ambient – Frankfurt
  • Fier Milano
  • Hong Kong Leather Fair
  • NY NOW (Very soon in Feb ‘2014)

What was our strategy?

Very Simple, We take the help of good old and most reliable E-mail. On those lines, have you ever heard someone saying that I got out of email?

But, it’s quite common to hear “I left Facebook, twitter etc”. We are not trying to prove anything with those verses. Just trying to show the other side also!

Of course, we remember, People who live in glass houses should not throw stones.

On that note, along with our email session, we did whatever we can in terms of Social Media presence. And we are proud of that even if it is a miniscule.

It is not late. Even now, you can become our fan and like us on Facebook.

Your innumerable likes on a short term will make us work on a new strategy to increase our Social Media presence and keep all of you engaged.

Simply put, you the readers have the potential to make Social Media as “an entree” for Social Enterprise like us.

Still, if you are not convinced and go about saying – “It’s a wake-up call for Social Enterprises”

Then we would like to assure you that snooze button does not exist for Social Enterprises.

Ingredient Branding – A good recipe for Social Enterprise?

A snowy snoozed Saturday starts with a reheated Friday leftovers while closes off with a fresh warm brownie. Thanks to Betty Crocker Warm Delights Microwavable Hot Fudge Brownie!

So, if you are a sluggish freshman or a thrifty tom with sweet tooth or an amateur baker who swears by Warm Delights Hot Fudge Brownie then Ingredient Branding is no stranger to you.

For the uninitiated, Ingredient branding is a concept of using a renowned brand as an ingredient/element in the production of another renowned brand.  Also, a concept of brand equity!

Ingredient Branding: Making the Invisible Visible – Kotler & Pfoertsch is undoubtedly a real good authority to speak on this topic.

Can Ingredient Branding really make the invisible visible especially in terms of Social enterprise?

We need to explore that.

Our business forte is creating fashion accessories from trash. We sell the end product at upscale fashion markets around the globe.

In our case, a potential Ingredient Branding partner can be a high-end Fashion designer. Let’s say, they can use our Handmade Recycled Plastic (HRP) as an ingredient to create quintessential designer product.

Sounds super-fun and simple right! Is it so in reality?

Nope, not always!

So, what are the challenges for the Social enterprise?

1)      With the amount of ‘green’ floating around, there is a potential chance that famed designers can use ‘YOU’ for a publicity gimmick by adding jargon like limited edition.

2)      On those same lines, well celebrated designers may not even push this product (the one made from your ingredient) into the market. They may just be displayed for press meet and not for sales.

The list may even be longer. This list is not intended to hurt any sentiments directly or indirectly, but just to show the various possibilities that can impact a Social enterprise emotionally and financially.

Does that mean Social enterprise cannot make it big in terms of classic Fashion World?

Of course not!

Our very own Creative Director Anita Ahuja spends her day in slums or in our up-cycling factory.  She lives too far away from fashion so are our craftsman. Still we are sell-able in high-end boutiques around the globe without the help of celebrated designers.

What is the secret?

Simple, we take the help of smart and intelligent design interns of the most reputable universities like Lyon School of Design – France and London College of Fashion – UK.

Those well informed design interns know the shape, color, style and ultimately help us upgrade to the fashion target. Plus they come from Fashion capital.

Just think, even today’s well celebrated designers were once a student and intern

On a closing note, Let me assure you – Our doors are open to any high-end designers, so are our arms to embrace them.  Pinky Swear!

Make sure, you change our opinion. Immediately, we will assign a new task for our blog editor.

Another New Giveaway – Hobo Bag & Wallet – Open to USA residents only

UPDATE – GIVEAWAY is officially closed.

We have exciting news for you – A GIVEAWAY OF 1 HOBO BAG & 1 WALLET

HOBO BAG – Made of RUBBER TUBE with COTTON FABRIC lining ;  Size – 30 * 8 * 27 cm

WALLET – Made of Handmade Recycled Plastic (HRP) with POLYESTER lining; Size – 11 * 20 * 3 cm

Isn’t amazing?

Let’s not waste any time and get into action immediately

 Who is eligible?

Eligibility – It is open TO USA residents ONLY

What is the task to win the Giveaway?

Participants need to do ALL OF the following

  • Subscribe to Blog – 4 points
  • Follow on Pinterest – 4 points
  • Follow on Google+ profile – 2 points
  • Comment on the blog – 3 points / comment
  • Repin the pictures in Pinterest – 3 points /Repin
  • Like us and Post a comment on our Facebook page – 4 points /Comment

All our valued subscribers of the blog will start with 10 points in their account. You can post as many comments you want in the blog, same with the likes and comments on the Facebook. It also applies to the repin on the Pinterest.  The total number of points is very crucial for assessing the winner.

Links

https://www.facebook.com/pages/Conserve-India-Conserve-HRP/192673647594050

https://plus.google.com/+ConserveindiaOrgConserveHRP/posts

What time does it start?

It starts immediately as soon as this post is live. From this moment, all eligible candidates can participate

13.32 p.m. (EST) / 12.32 p.m. (CST) / 10.32 a.m. (PST) on January 12 ‘ 2014

 When is the Deadline?

11.59 P.M. (PACIFIC STANDARD TIME)  On 20 JANUARY 2014

Any comment, follow, subscription and repin after 11.59 P.M (Pacific standard time – Simply put, Time in California, USA) on 20 JANUARY 2014 will not be considered for the choosing the winner.

How will the winner be chosen?

Very Simple and Straightforward

  • 1st Highest Number of Points – Hobo Bag
  • 2nd Highest Number of Points – Wallet

 What are the other Terms and Conditions?

Terms and Conditions

  • It is open to USA RESIDENTS ONLY
  • We need Winners First and Last Name and Address to SEND your GIFTS
  • We love Alaska & Hawaii. But the GIVEAWAY WILL BE SHIPPED ONLY TO 48 Contiguous US STATES.
  • It will be shipped through Standard ground shipping
  • All comments will be moderated. A comment should either be a constructive criticism or should lead to the healthy discussion. Spams will be rejected and will not qualify for the points.
  • All decisions and winner judgement are final. No disputes will be entertained or answered under any circumstance.

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Giveaway for New York Now – NY NOW @Feb 2014

UPDATE – Giveaway is officially closed.

Are you excited about our NY NOW @ FEB 2014 invite and exhibits preview?

We have great news for you – WE WILL GIVEAWAY 2 VISITOR PASSES FOR THE NY NOW @ FEB 2014

Each is worth $100+

If you are wondering where and when is this event. Check here – https://conserveindia.wordpress.com/2014/01/10/you-are-cordially-invited/

Isn’t amazing?

Let’s not waste any time and get into action immediately

Who is eligible?

 Eligibility

  • A Retailer or Wholesaler whose primary business is sale of recycled fashion accessories or bags or gifts or green gifts or Eco-friendly gifts or artisan products
  • It is open only to USA residents

What is the task to win the Giveaway?

Participants need to do ALL OF the following

  • Subscribe to this Blog – 4 points
  • Follow on Pinterest – 4 points
  • Follow on Google+ profile – 2 points
  • Comment on this blog – 3 points / comment
  • Repin the pictures in Pinterest – 3 points / Repin
  • Like us and Post a comment on our Facebook page – 4 points /Comment

Links to complete the task

https://www.facebook.com/pages/Conserve-India-Conserve-HRP/192673647594050

https://plus.google.com/+ConserveindiaOrgConserveHRP/posts

What time does it start?

It starts immediately as soon as this post is live. From this moment, all eligible candidates can participate

13.55 p.m (EST) or 12.58 p.m (CST) or 10.58 p.m. (PST) on 11 January 2014

What is the Deadline?

11.59 P.M. (PACIFIC STANDARD TIME or TIME IN CALIFORNIA, USA)  On 18 JANUARY 2014

Any comment, follow, subscription and repin after 11.59 P.M (Pacific standard time – Simply put, Time in California, USA) on 18 JANUARY 2014 will not be considered for the choosing the winner.

How will the winner be chosen?

Very Simple and Straightforward

  •  1st Highest Number of Points – 1 Visitor Pass
  • 2nd Highest Number of Points – 1 Visitor Pass

Option

So, if you are chosen as winner, you will have an option

An option to choose whether you would like to display your name and organization name in our blog post – Winner announcement blogpost

Same with the comment, you can inform us whether you like to display or not.

We respect everyone’s privacy. Thanks for participation.

What are the other Terms and Conditions ?

Terms and Conditions

  • It is only open to a Retailer or Wholesaler whose primary business is sale of recycled fashion accessories or bags or gifts or green gifts or Eco-friendly gifts or artisan products. You also need to be a USA resident.
  • For winners, we need a acceptable proof like business id or official email id of their business or even perfect when it is government id. Only after that verification, you will be awarded with the Visitor Pass
  • After having declared as winner, if you do not qualify for the above condition, YOU WILL NOT BE GIVEN THE VISITOR PASS and the person with next highest point will automatically become the WINNER.
  • Only the person on whose name visitor pass was awarded can enter the venue with that pass. Nobody else can enter the venue on behalf of that person.
  • If won, we need your first and last name along with your address and email details.
  • All comments will be moderated. A comment should either be a constructive criticism or should lead to the healthy discussion. Spams will be rejected and will not qualify for the points.
  • We do not sponsor any ticket or accommodation to New York City.
  • It is solely the responsibility of the winner to arrange Flight and Accommodation in New York City.
  • We are ONLY responsible for the VISITORS PASS to enter the NEW YORK NOW from February 1 – 4 ‘2014.
  • We are not responsible for any other expense apart from the VISITORS PASS TO enter NEW YORK NOW from February 1 – 4 ‘ 2014
  • All decisions and winner judgement are final. No disputes will be entertained or answered under any circumstance.