There are certain combos that always go hand in hand. It may be as simple as Salt N Pepper or the exquisite Spaghetti N Meatballs.
Business domain is no exception to the combos
Barnes &Noble and Starbucks Cafe is one such scintillating combo.
You may assign the term co-branding. But, at ground level, it is just that, there is something that connects these two.
It is indeed a real bliss to read a book with a sip of coffee. Give me a High-Five!
There is a winning combo that is so close to our heart.
Social Enterprise Alliance (SEA)1, where mission meets market place defines Social enterprises as “businesses whose primary purpose is the common good. They use the methods and disciplines of business and the power of the marketplace to advance their social, environmental and human justice agendas.”
SEA2 also lists the characteristics of Social Enterprise as “It directly addresses an intractable social need and serves the common good, its commercial activity is a strong revenue driver, and the common good is its primary purpose.”
- At Conserve, we directly ‘address an intractable social need and serve the common good’ by working on waste management as well as empowering the vulnerable Rag-pickers alongside.
- At Conserve, our commercial activity is otherwise known by the name of Conserve HRP, Business arm of Conserve India. And Conserve HRP is undoubtedly a strong revenue driver
- At Conserve, ‘our primary purpose is common good.’ Because we reinvest the profits of our commercial activity for the community initiatives like capacity building, health clinics and education for the betterment of the Rag-pickers
So, as per the standards of Social Enterprise Alliance (SEA), Conserve India & Conserve HRP is a Social Enterprise
SEA has been holding the reins on Social Enterprise for as long as it is here. So, who else can have the final say?
But, Are we just Social Enterprise? Nope, certainly not!
Our Business makes profit by efficient waste management through recycling which ultimately provides a positive environmental externality of clean and pollution free environment as well as minimize negative environmental externality of littering, a form of pollution
Few words of wise……………………..
“Eco-Entrepreneurship is the process of starting new business in response to an identified opportunity to earn a profit and provide (minimize) a positive (negative) environmental externality. –Matthew. J. Kotchen, Some Microeconomics of Eco-Entrepreneurship”
Well, As per Kotchen, Conserve India & Conserve HRP is a classic example of Eco-Entrepreneurship
So, for those of you wondering, who are these people? & what is their empire?
Undoubtedly, we are winning combo of Social Enterprise and Eco-Entrepreneurship.
1 & 2– Sourced from https://www.se-alliance.org/what-is-social-enterprise