Brand Positioning of Conserve

Target Audience – Eco-Conscious Fashionista & Socially Conscious Fashionista

Our products will serve and satisfy the fashion needs of customers who appreciate Environmental Friendly Fashion Accessories or Socially Responsible Fashion Accessories or both.

Competitive Context – Prints on Conserve Products are “original art work” of our Creative Director, Anita Ahuja

In 2013, Conserve sensed that we need a boost – something extra. A collective decision was made to peruse printing. Our Creative Director, Anita Ahuja worked her creative muscle in artworks and finally we used these as prints on Conserve products. It ultimately differentiated Conserve’s range from that of the competitors.

Strategic Advantage – Our Internal Capability of Patented HRP Technology and External Capability of  Global Partnership that allows customers to find our products globally both online and offline.

We have always polished our internal as well as external strengths.  In terms of internal core competencies, we got patent for our HRP – Handmade Recycled Plastic Technology in the year 2009. In regards to the external core competencies, we made sure that our products are “within the arm’s reach of customers” by ever expanding our market place partnerships.

Compelling End Result – A sustainable technology that has both environmental and social good factor!

The rational benefit experienced by our target audience as we deliver our strategic advantage is sustainable upcycling technology.  The emotional benefit experienced by our target audience as we deliver our strategic advantage is a fashion accessory that is not harmful to planet earth and also helps in social good by empowering rag-picker community.

Personality of the Brand or Bottom Line – “CONSERVE – AN EPITOME OF FASHION WITH CONSCIENCE”

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