Best Associate of February 2014 – Sandy Grason

We are honored to felicitate Ms. Sandy Grason, Editor-in-Chief, Unreasonable Group as Best Associate of February 2014.

Congrats from all of us here at Conserve!

Also, Thanks for posting Mr. Ahuja’s video in the Social Media at right time. It was such a pleasure to work with you.


Indian Handicrafts & Gifts Fair (IHGF) Spring 2014

Last week around this time, we were super busy interacting with customers, finalizing whole sale orders etc.

It was such a pleasure meeting our long time customers.

We got acquainted to few of those customers at this very same Indian Handicrafts & Gifts Fair [ IHGF ]. We have been exhibiting at IHGF for quite a long time and its always been a special experience for us.

Event – IHGF Spring 2014

When – 17 to 20 February 2014

What’s so special this time ?

IHGF 2014 celebrated the arrival of spring and its fresh energy and vibrancy, colors became the protagonist, weaved its way through textures, patterns, embellishments and undertones. Pastel shades moved along the side by culminating in surprising burst of bright hues, with emphasis on prints.

As consumer demand for ethical products increases, the global market for green design grows.

New innovative green design led sensibilities in craft transcend into exclusively dedicated Eco-friendly creations, green manufacturing, ethically sound and fair trade fashion. After all, the rising awareness on environmental and social issues with the co-emergence of cultural consumerism sprouts out green fashion as the most important trend in today’s fashion. As such, it has created new network niche meaning responsible business is here to stay while preserving and protecting natural resources.

Thanks to Global Education Fund!!!

We established a School named “Shiksha Shakti Gyan Kendra” in May 2012 as a baby step to improve the lives of rag-picker children living in poverty through education

As of January 2014, it plays a huge role by changing the lives of 100 kids – sons and daughters of rag-pickers.

These kids just do not receive education. This school is more of an access pass for food, clean water and immunization to all these kids.

We were so glad that we could play some role in empowering the future generation too.

And, we were elated, when we bumped into “Global Education Fund (GEF)”

After all, the mission of GEF is “To improve the lives of children living in poverty around the world through education.”

Today it was such a real honor for Conserve – Kathy Bartlett, Executive Director of Global Education Fund & Boli Medappa, Board Member of Global Education Fund visited “Shiksha Shakti Gyan Kendra”.

Thank you – Kathy Bartlett & Boli Medappa!!

It was such a pleasure.

We really value your visit. Once again, thank you from all of us here at Conserve Family.

We look forward for the long and fruitful relationship

Mission of GEF sourced from

Meet our lovely loyal customers!!!!!

In our Radical Marketing post, we talked a lot about our long lasting customer.

 So, how about acquainting them to our readers?

 Without any further ado, meet our lovely loyal customers who have been with us forever

 1)      Elpuente – Germany

 Angela Lepa sourcing manager of Elpuente – Germany saw our recycled plastic products in a trade show – World Shop Fair at a stall of one of our buyers.

 Well, she loved them and started searching for us. Finally she met us 4 years back in 2010.

Since then she has bought many of our ranges. What’s more fascinating about Angela Lepa is that she loves to experiment. She always adds a couple of our Creative Director Anita Ahuja’s experimental designs to her catalog.

They are one of the biggest whole sellers and sell our products to about 1000 shops in Germany

Do check them here –

2)      Globo – Germany

Globo found out how popular our stuff was.  And, they came looking for us. They are with us since two years.

Their generosity needs a very special mention.

Globo helped our school “Shiksha Shakti Gyan Kendra”.

Last year, heavy rain damaged the roofs and walls of the school. Ultimately led to leaking and posed huge problem in regular functioning of the school.

Globo generously donated 60, 000 INR for the repairs. Their generous gesture helped around 100 children to continue their education without any hindrance.

 Do check them here –

 3)      Lama Li – France

David and his wife Isabella, designer are one of our most loyal customers. They have been with us since 2005.

Thank you is not just enough for David & Isabella’s support. We are so indebted to them.

Still, Thanks a million David & Isabella. We love you!

Do check them here –

Winners of Tablet Folder & iPhone Folder Giveaway – Congrats Winners!

Conserve is very happy to announce the winners of the Tablet folder & iPhone Folder Giveaway. Congrats Winners! We are really happy for you.

Tablet Folder Winner – Rohan Jain, NMIMS – MBA

Rohan Jain, NMIMS – MBA – No, waste to fashion projects must not be given CDM financing. Waste to energy projects are reducing pollution, clean source of energy and an alternate source of the ever increasing demand for energy. Fashion products are luxurious products, not reducing carbon emission and a premium can be paid by customers

iPhone Folder Winner – Vikram Singh Thakur, SIMSREE – MMS

Vikram Singh Thakur, SIMSREE – MMS – Success of any brand is built upon the edifice of trust. In case of ethical brands, trust is inherent as they are defined by a set of values that we tend to live by. Transparency about the working relationships and their operations with integrity further reinforce the “Trust Factor.”

Apart from winners, there were few notable entries that deserved special mention, we certainly value their participation.  Here are their entries, as a small gesture to thank them.

Kunal Anand, IIT – Kharagpur – MHRM – Unless the demand for branded products decreases, we won’t see any decline. Instead, we may see brands insisting on better working conditions for workers due to the media attention on the Bangladeshi building collapse that led to death of many workers and earned bad publicity for big brands.

Rajat Agarwal, J.D.Birla Institute of Management – BBA – Yes, a marginal decline will be seen in those brands as economies are moving towards an environment where products are tailor made for the consumers. Mass production won’t help.

Gaurav Abnesh Kulshrestha, IIM –Shilong – PGP – Yes, Since recycling waste into fashion products result in reduced need for new products which lowers the emissions in that process. Also CDM objectives that mandates for a project to be financed, recycled fashion products are actually carbon neutral and are contributing towards the sustainable development of society.

Karthik Krishnan, Pune University, M. Tech – Reuse-Recycle-Reduce being the  hottest topics for countries & the corporate world in the 21st century ; CDM Financing & Subsidies would encourage investment in  Waste into Fashion Technologies ,enhancing R & D ,Employment opportunities ,Sustainable Development & enhance commitment to Greener earth on a global scale in a long way.

Rishabh Mehta India has large youth population which drives fashion trend of artists (actors). Approaching middle age, fashion trend will be driven by politics- more associative age group and relative parameter for the politically aware man.

Neeraj Kakkar -Yes a social brand can be more effective than designer brands as the emotions, love, passion towards culture have no value, the sentiments attached with social brand is trust and faith that creates customer royalty so that he does not move to other fancy, costly, colorful designer brands


Winners of Valentine’s Day Special Edition HandBag!!!

Winners of Valentine’s Day Special Edition Hand Bag are here. It was a random number selection.

1) Amy Heffernan – St. John’s, Newfoundland, Canada

2) Sky Evans – San Antonio, Texas, USA

Congrats to winners!

Thanks for every single participation. We value you.

New York Now @ Feb 2014

Last Tuesday, we wrapped up NY NOW @ Feb 2014. Still, we are in awe of that.

Well, there is no doubt, its after all NY NOW, the name and fame that is spread far and wide.

We got to sense that “brand trust” for NY NOW, when the booth was brimming full with buyers in-spite of heavy snow outside.

Earlier, Conserve participated in some prestigious trade shows like “Fier Milano”.  But “Market Incubator Program of byhand consulting” made NY NOW stand apart.

Both Fashion Design Council and byhand Consulting helped Conserve to reach many big retailers.  We are so proud to share that lot of designers were interested in working with Conserve.

There is no doubt through trade shows we get exposed to many new retailers. But this experience taught us that it is also important to understand the pricing and selling of not just the products but the brand.

Learning Curve

  • Amongst all these, Conserve felt there is need for better display stands from our side.
  • Also, we realized that we have to standardize our booth stands and design.
  • We should also offer complete concept to the buyers.
  • We also learnt that “Buyers want conserve label to be displayed prominently”.

Crowning Glory

  • 50 percent of the buyers have heard about Conserve, so they were really happy to see us in person
  • Conserve products are huge hit.

Bottom Line

Conserve is extremely happy with the response to the show. And, Conserve is really glad with their choice to attend NY NOW.

This post is not a sponsored post.

SOURCE Brand Preview 2014

One of our interns attended the SOURCE Brand Preview 2014 and shared all the scoop.  Here is a sneak peak  of the 2 day event.

What ?

SOURCE Brand Preview is a trade show that showcases more than 160 sustainable fashion brands across the globe.

When ?

It happened on 04 and 05 February 2014.

Where ?

The speciality of this trade show is that it is completely online or virtual. Well, there was also ticketed VIP launch event in London on previous night. The virtual show was offered as a freebie for all the invited guest through standard registration process.

How ?

The whole virtual show happened through the standard Citrix platform. The whole event was structured in such a way that there were series of 1 hour webinars throughout the 2 day period.  One hour slot was allotted to one domain of ethical fashion. Those grouping was done very smartly like prints, bags, scarves, jewellery etc

During that 1 hour, 10 minutes slot was allotted for every brand. In those 10 minutes, moderator gave a presentation focusing that particular brand. It was followed by a Q & A session.  Everyone including media folks, buyers etc are allowed to raise questions. Questions on specifics that can be answered only by the brand representative were also entertained. It was very good knowledge sharing session of ethical fashion, fair trade, building brand etc.

All the participated brands shared their contact details, which is indeed appreciable.

Bottom line

For the sustainable fashion brands, it is one of the most intellectually stimulating and not to miss networking opportunity at the comfort of their couch.

It is not sponsored post. All the opinions are that of the author.

Best Wishes to “Consortium of Green Fashion 2014”

This post takes us back to April 2013.  We recall those moments of planning, preparation and success.

Well, Conserve was one of the exhibitors at the Consortium of Green Fashion 2013.

Our theme was chosen based on the fact that around the time folks were focusing on the coordinated look. They were not piling themselves with the ethnic look. Even though, the coordinated look is modern, the trend incorporated ethnic elements here and there. Hence, we created our collection completely modern, very coordinated, but used ethnic tassels and teasers.

All our hard work became fruitful, when we were awarded as “Most Innovative Category

Furthermore, our Creative Director, Ms. Anita Ahuja presented Case Study of Conserve on 06 April 2013. Top most fashion designers as well as budding designers or Fashion Design students were in attendance.

That event was quite special because Ms. Ahuja is also an Executive Committee Member of Consortium of Green Fashion and School of Fashion Technology (SOFT) – Pune

During that occasion, Ms. Anita Ahuja was also felicitated with “Contribution to Green Fashion” award.

Our Creative Director and Executive Committee Member of Consortium of Green Fashion & SOFT conveys a special message –

“I convey my best wishes for the Green Fashion Conference 2014. This moment also reminds me of the last year conference and Conserve’s Participation in the same. This year it is New York calling for Conserve. I whole heartedly wish you all the success for this year’s conference.”

Monthly Monday Book Review for February ‘2014 – Textile Futures: Fashion, Design and Technology – Bradley Quinn

It’s first Monday of February. Time for Book Review!

Enjoy the Book Review with steaming hot coffee.

Book Name – Textile Futures: Fashion, Design and Technology

Author – Bradley Quinn

Official description of the Book

Textile Futures highlights recent works from key practitioners and examines the changing role of textiles. Recent developments present new technical possibilities that are beginning to redefine textiles as a uniquely multidisciplinary field of innovation and research. This book is an important tool for any textile practitioner, fashion designer, architect, interior designer or student designer interested in following new developments in the field of textiles, seeking new sustainable sources, or just eager to discover new works that reveal the potency of textiles as an ultra material.

What’s in the Book?

It is divided into the following sections – Body Technology, Synthesized Skin, Surfaces, Vital Signs, Sustainability, Contemporary Art, Interior Textiles, Textiles for Architecture and Extreme Interfaces. These sections are further divided into sub-titles. Every section ends with a featured interview. The text is supported by color photographs that make the book quite attractive

What I liked the most?

  1. I love the fact that the author groups the textile materials by function and assess their significance and future trends in the field
  2. The next thing I liked the most is – this book not only talks about the current textile materials that are already in the market, but also introduces the readers to many textile innovations the future may hold.
  3. It is quite impressive because the author explains all the textile related terminology in layman’s language. Yes, you heard it right, no jargon
  4. My portfolio is sustainability. So any information in this domain is quite interesting to me. The amazing fact of this book is that, though it has lot of theory for specialized majors, it is presented in such a remarkable manner that almost everyone regardless of their background can enjoy this book.
  5. The inclusion of major researchers, artists, and companies working on the written subject matter is adorable. It basically helps the readers to find out more in-depth information about their interest area.
  6. Last but not the least, trust me every word in the book will create fascination for textiles and fashion.

Did you know?

Wearable vitamins? Art made of knitted textiles? Textiles that sense and alert you to environmental toxins? All these are showcased in this book.

What was the surprise?

The Lifesuit that allows even paralyzed people to walk was a real surprise for me. I adore it even more as it has social good component to it.

Verse to remember

“Beginnings are always small. Go to Gangotri where Ganges River begins. You will see few drops tricking. And one cannot believe that these trickling drops are going to create the Ganges, but they do” under the subtitle – Anita Ahuja

Crowning glory

Every girl loves to own all fashion brands in the world. But there is this special dress that she loves to wear on very special occasion.

On that note, You may have affordability and accessibility to world’s top most fashion designers. But a very simple handmade dress with mom’s love is the ultimate joy

On that note, every story is great and there is no differing opinion on that.

But, the greatest, the most beautiful and the most impressive of all is “SUSTAINABILITY – ANITA AHUJA”

The Sustainability Chapter features the story of Conserve under title – Anita Ahuja.

So, have you read this book? If yes, were our views different?