New York Now @ Feb 2014

Last Tuesday, we wrapped up NY NOW @ Feb 2014. Still, we are in awe of that.

Well, there is no doubt, its after all NY NOW, the name and fame that is spread far and wide.

We got to sense that “brand trust” for NY NOW, when the booth was brimming full with buyers in-spite of heavy snow outside.

Earlier, Conserve participated in some prestigious trade shows like “Fier Milano”.  But “Market Incubator Program of byhand consulting” made NY NOW stand apart.

Both Fashion Design Council and byhand Consulting helped Conserve to reach many big retailers.  We are so proud to share that lot of designers were interested in working with Conserve.

There is no doubt through trade shows we get exposed to many new retailers. But this experience taught us that it is also important to understand the pricing and selling of not just the products but the brand.

Learning Curve

  • Amongst all these, Conserve felt there is need for better display stands from our side.
  • Also, we realized that we have to standardize our booth stands and design.
  • We should also offer complete concept to the buyers.
  • We also learnt that “Buyers want conserve label to be displayed prominently”.

Crowning Glory

  • 50 percent of the buyers have heard about Conserve, so they were really happy to see us in person
  • Conserve products are huge hit.

Bottom Line

Conserve is extremely happy with the response to the show. And, Conserve is really glad with their choice to attend NY NOW.

This post is not a sponsored post.

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