Paradigm Shift – Will there be “space” for Social Enterprises?

There was a time when seller needs to look for “Place or Market Place” to sell his products or conduct transactions.

But not anymore!!!!!!!

Today, a seller is good to go if he registers a domain and uploads his products, then he is all set to sell his products or conduct transactions.

The concept of “brick and mortar or Market Place” is vanishing.  It’s all about “click of mouse”.

This paradigm shift gave rise to a new term – “Market Space”

Market Space” is a term used to describe the electronic market places unbound by time and space.  In these “Market Space” physical goods, services and information are exchanged through computer networks.

This “Market Space” caught so much attention that American Marketing Association changed the definition of Marketing in the year 2005 by stressing customer relationship as critical factor of success.

Verdict of “Market Space” – Customers relationship is the top priority and customers can shop, place orders 24/7.

Well, if you think that’s about the verdict, you will be sadly mistaken. There is another dimension to this Verdict – Verdict from Producer Point of View.

“Market Space” from Producer’s Point of View

A)  Design and implementation of online experience is still not an easy cake walk for huge % of producers

B)  Firms lose control over the information that is disseminated about their company or products. It has the potential to give positive reputation, but also negative reputation.

Let’s move 1 step forward and find “Market Space” from Social Enterprise’s (the one that produce and sell products for Social good) Point of View

1) The magnitude of problems listed in Point A and Point B of Producer’s Point of View is way too large for this Social Enterprise sector

In that case, Will there be “space” for Social Enterprises (the one that produce and sell products for Social Good) in this paradigm shift?

2) Customer relationship being the critical factor of success poses huge problem for Social Enterprises. In this Global Market Space, Customer Relationship means more of handling educated, high income customers. All this boils down to – “English is Mandatory?”

It is undeniable fact that vulnerable and lower strata population are the core of Social Enterprises

In that case, Will there be “space” for Social Enterprises (the one that produce and sell products for Social Good) in this paradigm shift?

3) The “Market Space” substitutes technology for human interaction. It is a huge curse for Social Enterprise.

One of the mandates of Social Enterprise is to increase jobs.

In that case, Will there be “space” for Social Enterprises (the one that produce and sell products for Social Good) in this paradigm shift?

Unfortunately, the answer for – “Will there be “space” for Social Enterprises (the one that produce and sell products for Social Good) in this paradigm shift?” is quite gloomy at this point of time.

Only time can answer this Q – Will there be “space” for Social Enterprises?

Or

Even “Social Enterprise” will become the territory of Product Managers, Brand Managers, Digital Acquisition Managers or Social Media Managers  or most importantly Corporate Social Responsibility [CSR] Managers ?

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