3 Days to Go!!!!!!!!!!! – “Season 3 – At War with the Obvious” by Internationally Acclaimed Artist Anita Ahuja

“Season 3 – At War with the Obvious” seeks to challenge popular perceptions of waste by imaginatively incorporating frequently discarded items such as plastic bags and tire tubes into the artwork. Internationally acclaimed artist Anita Ahuja will be displaying her new installation called Basket which talks about the wasting habits of countries around the globe. It also highlights the uncontrolled proliferation of garbage, trash and scraps which is threatening to bury many cities. A serious problem for nearly all, it may soon become a crisis for many. Waste is the looming tsunami, already over spilling land fill sites. Brace yourself to see the installation Basket.

Also, “Season 3 – At War with the Obvious” is Conserve India’s style of honoring World Environment Day,

Do join us from 02 June 2014 to 06 June 2014 at Nehru Centre, UK

5 Days to Go!!!!!!!!!!!!!! – “Season 3 – At War with the Obvious by Anita Ahuja” and presenting recycled art inscribed Coffee Mugs

Are you a coffee lover or art lover ?

If you answered yes for one or for both, then we have something exciting for you.

1) Recycled art “Urban Landscape” of internationally acclaimed artist Anita Ahuja digitally inscribed in coffee mug


2) Recycled art “Women in Fashion” of internationally acclaimed artist Anita Ahuja digitally inscribed in coffee mug


Sounds attracting right!

You can grab these, if you attend “Season 3 – At War with the Obvious by Anita Ahuja” from June 02 to June 05 2014 at Nehru Centre, UK. They will be up for sale. Don’t miss to grab them!


7 Days to Go!!!!!!!!!!!!! – “Season 3 – At War with the Obvious by Anita Ahuja” and a real honor to be inaugurated by Ms. Lindsay Levin, Founder & Managing Director of Leader’s Quest

Ms. Lindsay Levin is a prominent person in Social Enterprise domain. In 2001, Social Enterprise – Leader’s Quest emerged solely due to Ms. Levin’s passion on inspirational leadership and its impact on economic and social development. Since then, she has worked to connect leaders from all disciplines and sectors, to explore solutions to some of the big issues in today’s world. Ms. Levin also has a keen interest in international development. Between 2008 and 2012, she was Chair of the International Steering Committee of One Voice. She is also an active supporter of several global NGOs, including Oxfam and a number of local NGOs in Asia and Africa

Having said all these, Ms. Lindsay Levin was our very first choice when it came to finalizing a chief guest to inaugurate the recycled art exhibition of Creative Director Anita Ahuja’s “Season 3 – At War with the Obvious” at Nehru Centre, UK.

Conserve India is very much honored to have Ms. Lindsay Levin, Founder & Managing Partner of Leader’s Quest as our chief guest to inaugurate the recycled art exhibition – “Season 3 – At War with the Obvious of Anita Ahuja” on 02 June 2014 at Nehru Centre, UK.


Must have fashion for animal lovers!!!!!!!!!!!!!!

Are you an animal lover?

Then we have something for you. Our Nomad collection is based on Scandinavian animals like bear, elk, fox, eagle and reindeer. The collection was exclusively created for Conserve India by designer Oda Svendgard. The designer created the collection by deriving inspiration from Norwegian nature and Sami culture. Another uniqueness of these collections is that all motifs are hand embroidered on each wallet. A glimpse of the collection will even attract the non-animal lover. Are you ready for the visual feast ?

REIN – Zip closure Wallet


BJORN – Button Closure Wallet


ALG – Coin Purse


14 Days to Go for “Season – 3” At War with the Obvious! – Artist Anita Ahuja speaks about contemporary textiles, her designs and her inspirations

I will be displaying my favorite handbags at the art exhibition. Being a textile designer I believe in creating fabrics for the future. I believe in transforming trash into textile, revealing the power that the fabric industry has to regenerate the urban landscape and improve individual lives. Textiles have always held the promise of the future. How can we forget that woven fibers were a technological breakthrough for early man and have been source of progress and rebellion in recent past.  Today’s textiles are married to technology but are not divorced from craft skill. When I created handmade recycled plastic I was using modern technology but continued to embellish with traditional crafts, creating employment for the skilled and unskilled.

How I create a collection?

In the beginning of a new collection I collect things which make me curious or inspired like music, books or just small things in everyday life. I collect a lot of junk from the dump-sites. Then the next step is to make collages, which create a certain atmosphere and give an impression of the proportions of the new collection.  At that point, I start concentrating on the motif and then start cutting the patterns, along with an accomplished tailor, for the next collection. It’s very important for me to hold on to a certain impression in my mind till I have finished designing it.

My inspirations

Urban life has been my biggest source of inspiration, resulting in collections such as the living in the city and street fashion. I like my work to tell a story. Mostly the stories are from the poor areas that I visit often but can also be from artistic performances, newspaper stories, musical events and cultural festivals. It’s not easy to find the wealth of creativity that exists in our community. I like to create prints that reflect how we live, our surroundings and our environment.

My Color schemes

My color schemes are very vibrant and positive to reflect the color of Indian streets and communities. I mix high street fashion and Indian textiles, which has been a source of constant inspiration with my drawings and photography and other elements of youth culture such as hip hop music.

To close off, textiles are everywhere and part of our everyday lives – in our homes, at work, our uniforms, our fashion. What we wear is a big part of how we express ourselves. I love fashion and get a buzz from creating designs and textiles that people like.

Must have Necklace for Beach Party!!!!!!!!!!!

Sun is here, Time for Beach Parties! We present you Necklaces that are as rustic as Sandy Beaches. The uniqueness of these Necklaces are that they are created from Handmade Recycled Plastic [HRP] and rope. All these Necklaces were created by Designer Laura Paton for Conserve India.

1) Little Luca


2) Juliet’s


3) Catriona


Top 3 Must have Tech Accessories for Gizmo Freak!!!!!!!

Presenting the Top 3 must have Tech Accessories for Gizmo Freaks! You may wonder, they are available everywhere. So, what’s so unique about these.

Well, all these are “Recycled Tech Accessories”.  So, are you ready for this visual feast ?

1) Flowery Laptop Bag suitable for 13″ laptops made out of Handmade Recycled Plastic [HRP]



2)  Laptop Bag suitable for 15″ laptop made out of Denim Labels


3) iPad Jacket/ Sleeve made out of Fire-hose


Getting ready for a party ? – Must try fashion accessories

Are you getting ready for a party ? Then we present you with some of the must try fashion accessories from Conserve India

1) Earring made from recycled sari


2) Necklace made from recycled sari


3) Bracelet made from bicycle inner tubes


4) Handbag made from Seat-belt


5) Recycled Footwear


So, are you all set for the party ?

Thank you Ms. Bahadur, We are honored! – Interview with Ms. Sangeeta Bahadur (Sinha), Minister (Culture) & Director, The Nehru Centre, High Commission of India, London

Creative Director Anita Ahuja was honored with an incredible opportunity to interview Ms. Sangeeta Bahadur (Sinha), Minister (Culture) & Director, The Nehru Centre, High Commission of India, London.

Thank you Ms. Bahadur, It was such an honor for all of us here at Conserve India.

Without further ado, we present you the interview

Ms. Ahuja – What are your thoughts on recycled art or environmental art?

Ms. Bahadur – With the world getting clogged with discarded junk, it is wonderful to see that some artists are using their imagination and creativity to convert some of it into art. Not only does that help in preserving the environment, but it also beautifies our surroundings.  

Ms. Ahuja – Nehru Centre is flagship cultural center outside India, being someone closely associated with such a pivotal place; do you think recycled art has the potential to become the face of 21st century India?

Ms. Bahadur – The Rock Garden in Chandigarh, built entirely of domestic and industrial waste and discarded items, has already become the calling card of one of the largest and best planned Indian cities.. Similar spaces created in other parts of the country, particularly across the faceless urban wasteland of smaller cities and towns, could work wonders in environmental as well as aesthetic terms, transforming the tired ugliness into a thing of beauty. Just as Chandigarh has come to be defined by its world-famous Rock Garden, other urban centres could well get on to India’s tourist map through similar endeavors.

Ms. Ahuja – What is your opinion on Indian artist working on recycled art and what do you think is the reason for meager number of artist?

Ms. Bahadur – For any Indian artist working in the field of recycled art, the procurement of material would not be very difficult, I feel, since our towns and cities are littered with discarded industrial and construction waste. However, the reasons for recycled art not becoming very popular in India are, in my view, (a) because the requisite support from city/town authorities has not been forthcoming, and (b) because recycled art is probably not yet a paying proposition in the domestic art market.

Ms. Ahuja – Your Professional stature makes it possible for you to see the best of both the worlds – east and west. So, do you think the recycled art of an easterner is different from that of westerner?

Ms. Bahadur – There are obvious differences between the East and West in terms of sensibilities, creative imagination and aesthetic appreciation. Often, a piece of art that may appeal to a Western mind may leave an Eastern one cold and vice versa. There are, hence, bound to be some differences brought on by different cultural orientations, exposures and artistic traditions.

Ms. Ahuja – Art exhibitions are generally perceived as something exquisite. But now there is a paradigm change of creating art from trash. Do you think it will stay here?

Ms. Bahadur – Just because art is created from trash does not mean it cannot be beautiful. A great deal depends on the creativity and skill of the artist. Recycled art may not become mainstream art at any stage, but it is here to stay, I would say, as an important addition to the range of plastic arts.

Ms. Ahuja – On those lines, we at Conserve creates recycled art from trash. But, it has an additional social good component to it. What do you think of this business model?

Ms. Bahadur – Companies everywhere are beginning to take their social obligations seriously, and Conserve are setting a good trend by making environment-friendly art itself their business. I hope more organizations like Conserve will come up to provide this crucial linkage between business and art, making every city and town a better place to live in. 

Ms. Ahuja – Recycled art created from artist has more values. Like the ones I (Anita Ahuja) create are influenced by own ideology, value system etc. Do you think these give us a competitive edge?

Ms. Bahadur – All art emerges from the individual artist’s ideology and value system. In that sense, I do not think that recycled art is any different from other expressions of creativity. What gives recycled art an edge is that it reflects the artist’s imagination and resourcefulness in a way that a conventional painting or sculpture may not, and that such art serves the dual purpose of cleaning up the environment and creating something aesthetically appealing. 

Ms. Ahuja – Being someone closely associated with a cultural centre in west, Do you think these recycled arts can become a brand?

Ms. Bahadur – Certainly. I cannot think of a better example than Nek Chand’s Rock Garden. He has branded a whole city with his art, and there is no reason why other artists cannot do the same.

Ms. Ahuja – What does this whole picture of recycled art convey – emerging artist or influence of politicians on environmental issues?

Ms. Bahadur – I cannot say much about recycled art in the West, but in India environmental pollution is still very far from becoming an issue that garners votes for politicians. Consequently, few of them have contributed much to environmental awareness. Whatever is happening on the front of recycled art in India is, hence, largely the initiative of the artists themselves.  

Ms. Ahuja -Finally, do you think these recycled art can enter the mainstream markets apart from the cultural exhibits like Nehru center?

Ms. Bahadur – I am really no expert on this kind of art, but I would say it definitely can enter the mainstream if it is marketed well and the quality of the work is good. Larger installations in public spaces and buildings would, perhaps, be the best way forward as smaller works may not have the same impact given the kind of material used for creating this kind of art.

Connecting the dots with OxAID – Oxford Associates for International Development C.I.C.

Organizational Challenge – Launch the Brand in UK

Strategy – Consulting by OxAID

Organizational Design  – OxAID created Marketing Plan

 Process Analysis – OxAID created the Marketing Plan based on these analysis

  1. Streamline the competitors – based on prices or products made of similar materials and USP
  2. Route to Market – Whole sales vs. Web Sales
  3.  Is the Idea of launching the brand in UK worth it ?

 Bottom Line – OxAID provided thorough analysis of existing organizational problems, strengths, weakness along with the detailed plans for improvement in terms of externalities. And we did honor them here – https://conserveindia.wordpress.com/2014/04/30/best-associate-of-april-2014/

 Are you curious to know more about this ?

We will be releasing the report in a event.

If you are curious enough you need to join us at –  https://www.facebook.com/events/1406894532923827/?ref=22