Best Associate of July 2014

Conserve India is really honored to share the name of Best Associate of July 2014 – “Ms. Kelly McJannett, Director, Food Ladder”.

We like to thank Ms. Kelly McJannett for her valuable contribution to Conserve India. It was such a pleasure to work with her. Look forward to associate with her very soon.

If you are one of our ardent blog reader, you may wonder – “We have never heard about Kelly here”.  We promise you will be introduced soon.  Stay tuned for updates.


Do you like to promote a good cause ?

Well, its Time to promote some good cause – A Campaign!!!!!

 ” Awakening – Freedom from Plastic” – A campaign to generate awareness on sensible use of plastic or shift to bio-degradable.

“Freedom from plastic is a awareness campaign beginning from village Manna (Badrinath, Uttranchal )crossing 8 states of India namely Uttranchal, Uttar Pradesh, Delhi, Harayana, Rajasthan, Madhya Pradesh, Gujraat and Maharastrha ending at Mumbai.

A walk of approximately 2000 kms crossing Himalayas covering rivers like Ganga, Yamuna and Narmada passing through historic city Delhi, living land of Krishna Mathura, bird sanctuary Bharatpur followed by parts of Rajasthan ,touching land of marble Kota then Ratlam crossing Vadodara and Surat in Gujraat and reaching on the bank of Arabian sea financial capital of India Mumbai.”

You can get involved with this good cause and contribute in many ways like drawing, painting, articles etc

Do you like to know more ? Please kindly contact Mr. Rahul Deveshwar, “freedomfromplastic [AT] gmail [DOT] com”

Freedom from Plastic





Canvas – A True Charisma!!!!!!!!!!

Canvas, the hot button of recycling world! It is so highly valued that many recycling textile banks exist specially for Canvas and they collect Canvas.

You may wonder, Why so much importance for Canvas?

First of all, it is the mere nature of the material. The nice thing about Canvas is that it is quite heavy that it can be used as a recycled fabric at many places that demand heavy and long lasting material. They are durable even as yacht fabricators, if you like to see from commercial point of view. They can also be used for residential purposes and assist you doing tough jobs by becoming garden gloves. These are just basic examples. You may find them useful in almost every place and point. Where ever they are reused, they will be sturdy enough for many years. So, is the versatility and durability of Canvas!

Well, we here at Conserve India love anything that is recyclable. We have always given our Fashion touch to anything that is recyclable.

Do you really think we would have left canvas behind?

Of course not! If you have been an ardent reader of the blog, then we are sure you love our animal collection. In this animal collection , we have capitalized the versatility of Canvas and created hand embroidered motif on upcycled canvas. And those beautiful wallets became everyone’s favorite.

Hold on there! More creative Canvas Collection will be up here soon!



Travel fashionably with Felt Accessories !!!!!!!!!!!!!!

Are you an environmentalist and travel freak or simply a fashionable traveler ?

Then we have something special  for you. Some special accessories to accompany you

1) Up-cycled Felt + Tube Duffel Bag


2) Up-cycled Felt + Tube Carry on/ Passport Bag


3) Up-cycled Felt + Tube Wash Bags




Felt for Fashionistas

Of late, Felt grabbed too much of attention. To the uninitiated, Felt is a textile produced by matting, condensing and pressing fabrics together. But we here at Conserve India have soft corner for Recyclables. So, we will be looking “Felt” from that point of view.

Not recently, Felt has always remained as “everyone’s favorite”. This is quite visible from the innumerable places it has been used. It is used in automobile industry, home construction, musical instruments, paintings etc.

Immense use also means immense “quantity” available for Recycling or specifically Up-cycling for folks here at Conserve India. Another nice thing about the Up-cycled felt is that it is so versatile and can be used to create variety of products like bags, fashion accessories, home interiors etc. The versatility is also extended to the technical aspects as Felt can be stitched, embroidered, glued, dyed  etc.

Sounds Interesting right?

You are asking for Up-cycled Felt Collection. We can hear that. They will be up here soon. Watch this space!!!!!!!

Conserve India’s options for Green Architects

Well, the hot buzz today is Green Buildings or LEED Certified buildings. With all these, our Green Architects are always looking for some innovative idea to incorporate into their creativity.

So, we here at Conserve India like to present some options to all our beloved Green Architects. Here we go!!!!!!

Exteriors – Innovative Recycled “Rain Barrel” created from waste tyre tubes to aid the Rain Water Harvesting


Interiors – Innovative “Branch Key Holder” created from Reclaimed Wood. Also has a value addition, wonderful wall decor



Sounds Interesting right! You can even find more options HERE


Waste to Wealth Tour of Conserve India!!!!!

If you subscribe to our Monthly Newsletter, you should already be aware of the “Waste to Wealth Tour” lingo.  You may be wondering, after all, what is waste to wealth tour ?

Waste to Wealth Tour is an opportunity to see the model of our Social Entrepreneurship/ Eco-Entrepreneurship in action.

So, you may be wondering, what you will get in this package ?

  1.  Plastic Bags Collection Unit in the Slum
  2. Innovative Color/ Shade Tutorial for the Conserve India Employees
  3.  Conserve India Factory – An opportunity to see the live conversion to trash into treasure
  4. Community Welfare programs for Rag-pickers – Schools, Capacity Building Programs like Soft & Hard Skill training for the vulnerable Rag-pickers
  5. Recycled Art Samples

Waste to Wealth Tour is an opportunity to see the model of our Social Entrepreneurship/ Eco-Entrepreneurship in action.

Sounds fun and interesting right!

And if you like to participate in this tour, please contact us here

Monthly Monday Book Review for July’2014 – Fashion & its Social Agenda

It’s first Monday of July. Time for Book Review!

Enjoy the Book Review with steaming hot coffee.

Book Name – Fashion & its Social Agenda

Author –  Diana Crane

Official description of the Book

It has long been said that clothes make the man (or woman), but is it still true today? If so, how has the information clothes convey changed over the years? Using a wide range of historical and contemporary materials, Diana Crane demonstrates how the social significance of clothing has been transformed.

Crane compares nineteenth-century societies—France and the United States—where social class was the most salient aspect of social identity signified in clothing with late twentieth-century America, where lifestyle, gender, sexual orientation, age, and ethnicity are more meaningful to individuals in constructing their wardrobes. Today, clothes worn at work signify social class, but leisure clothes convey meanings ranging from trite to political. In today’s multicode societies, clothes inhibit as well as facilitate communication between highly fragmented social groups.

Crane extends her comparison by showing how nineteenth-century French designers created fashions that suited lifestyles of Paris elites but that were also widely adopted outside France. By contrast, today’s designers operate in a global marketplace, shaped by television, film, and popular music. No longer confined to elites, trendsetters are drawn from many social groups, and most trends have short trajectories. To assess the impact of fashion on women, Crane uses voices of college-aged and middle-aged women who took part in focus groups. These discussions yield fascinating information about women’s perceptions of female identity and sexuality in the fashion industry.

An absorbing work, Fashion and Its Social Agendas stands out as a critical study of gender, fashion, and consumer culture.

What’s in the Book?

It is divided into 8 Chapters – Fashion, Identity and Social Change, Working Class Clothing and the Experience of Social Class in the 19th Century, Fashion Democratization & Social Control, Women’s Clothing Behavior as Non-Verbal Resistance ; Symbolic Boundaries, Alternate Dress & Public Space, Fashion Worlds & Global Markets from “class” to “consumer” fashion, Men’s Clothing & Construction of Masculine Identities ; Class, lifestyle and Popular Culture, Fashion Images & Struggles for Women’s Identity, Fashion & Clothing Choices in 2 centuries.

What I liked the most?

  1. I love the fact that the book is presented chronologically. Since the book talks about fashion even during Industrial Revolution, this chronological documentation helps someone like  a 21 year old understand better.
  2. The next thing I liked the most in this book is “Appendix” (Very Strange, but True). It features Questionnaires for the reader and  focus groups like Fashion Designer. If you really answer those questions and could find a focus group partner, then for sure your whole idea of fashion will change completely.
  3. It is quite impressive because even though the book talks about Fashion it also presents lot of statistics like Income statistics etc. Well, Creativity + Technicality.
  4. The inclusion of history is brilliant. The core idea of book is “fashion”. But the history gives a whole different perspective
  5. Last but not the least, upon reading the book, every word in the book will make you think and breathe Fashion/Clothing and equally about Social Class/Structure.

Did you know?

During 19th century, suit purchased by the Middle Class men for the wedding is expected to last life time and serve variety of purposes like Sunday Church Serve, Wedding and Funerals. All this in France, very own Fashion Capital.

What was the surprise?

Clothes were relatively unavailable for working class & Fashion were created for Upper Class.

Verse to remember

“At any moment, a servant may become Master” – Chapter 7

Crowning glory

Every girl loves to own all fashion brands in the world. But there is this special dress that she loves to wear on very special occasion.

On that note, every story is great and there is no differing opinion on that.

But, the greatest, the most beautiful and the most impressive of all is “Working Class Clothing and Social Class”

This Chapter features the Dress Designs and Ideologies behind those designs in France in 19th century. It is quite interesting to read and see how far we have evolved.

So, have you read this book? If yes, were our views different?