A personal informal communication in which customers share about the product is termed as Word of Mouth Communication in the Marketing World. In this digital world, word of mouth communication has taken a new dimension. Today a word about a product can be spread through different channels like online forums, blogs, web stores review forum etc. Of course there are specialized places like eopinions.com, review.com etc.
The special thing about “Word of Mouth” communication is that it helps both producer and consumer mutually. Every producer creates a product with the sole intention of getting customer endorsement. Technically, “Word of Mouth” communication does that.
As far as consumer is concerned, customer finds a product trustworthy, only if it endorsed by a fellow customer. After all, “Word of Mouth” communication does that.
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