Responsible Marketing is an intrinsic value for every business. On that note, there are certain businesses wherein Responsible Marketing is the lifeblood.
For the uninitiated, Responsible Marketing is a term used when marketer places high value upon one specific criterion. An important consideration that every marketer should think of is – “Whether our product has the capability to provide the best interest of the society in the present as well as in the future. Responsible Marketing places emphasis on the fact that profit should not be the only motto of the business. Social and Ethical Values should also be equally considered. These considerations are broadly termed as Responsible Marketing.
But this Responsible Marketing is a broad umbrella term that constitutes many sectors namely cause related marketing, green marketing etc.
Social Enterprises are the businesses wherein Responsible Marketing is the lifeblood. Or in other words Social Enterprises mostly carry out every form of Responsible Marketing like cause related or socially responsible or green marketing etc. One good example to explain this concept will be Social Enterprises like us- Conserve India where Green Marketing, Cause Related Marketing are integral part. To close off, almost all Social Enterprises fall under the category of businesses wherein Responsible Marketing is the lifeblood.