You should be very much aware that distribution is not a simple affair. In that case, there will be many strategies to handle this complicated matter right!
Well, here is the list of some of the commonly used strategies.
1) Intensive Distribution Strategy
A strategy that aims to distribute the product to all the available outlets. A very useful technique when distribution is the key success factor.
2) Selective Distribution Strategy
A strategy that aims to distribute the product to a limited number of outlets in the geographical area. One of the biggest advantage of this approach is that producer can choose and focus the efforts on most appropriate or well performing outlets.
3) Exclusive Distribution Strategy
An extreme form of selective distribution strategy in which only single wholesaler or retailer or distributor is used for that particular geography. It is a technique used in case of luxury products to enhance the prestige of the products.
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