What is Conserve India’s fashion brand called ?”Lifaffa” (www.lifaffa.com)

Born of a desire to combat India’s twin problems of poverty and waste through fashion.  LIFAFFA is a brand that stands for contemporary values and new-age fashion while combining social justice and environmental regeneration in its products.

Every LIFAFFA product is crafted from a fabric made from discarded polythene bags. Plastic bags that have clogged our cities, rivers and oceans! LIFAFFA offers fashion that is uniquely attractive, very trendy and ethically responsible.
Any portrait presents a relationship  between it’s subject and the setting they’re in. LIFAFFA doesn’t just want you to look  beautiful,  we aim to clean up the settings of our urban mess. By gathering discarded plastic bags, treating them and turning them into a rich texturous material called HRP. Lifaffa’s products opens the door to a whole new world of environmentally conscious fashion. Here, fashion offers a resolve to make our settings as picturesque as they can get.
Autumn Mustard Shopper

2 thoughts on “What is Conserve India’s fashion brand called ?”Lifaffa” (www.lifaffa.com)

  1. Yes, we all should be concerned about sustainability including designers. Upcycling is a small part of solution. The whole industry has to rethink and slow down. Designers need to design thinking through circularity lens.

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