Not so ordinary: Kelly McJannett

Kelly, Thanks for talking about Conserve India & Conserve HRP! Also, Glad to know that your time at Delhi was one of your favorite memories!!!!!!!!!!

Amy Feldtmann

Problem solver. Food securer. Not accepting we can’t do better.  

Kelly McJannett is a Sydney woman on a mission. And it is a big mission: to address malnutrition and help create financial security for women. Kelly is doing this through her organisation ‘Food Ladder’. 

Kelly McJannett (Photo: Matthew Abbott) Kelly McJannett (Photo: Matthew Abbott)

Tell us a little bit about your organisation, Food Ladder:

Food Ladder is an international NGO dedicated to addressing food security by empowering women to grow their own vegetables using our custom designed hydroponic greenhouse system.

Basically, we have appropriated commercial grade hydroponic technology, adapted it, and made it available to those who need it the most. It’s a solution which is innovative and replicable and we have been growing, fast!

Each Food Ladder becomes a social enterprise that creates financial security for the women themselves and addresses the dire implications of malnutrition and hunger in their local community. Each…

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Growing Food Ladder India!!!!!!!!

We are back with the bang. After all, something really exciting was keeping all of us busy!!!!!!

And, We are super excited to share this with you.

For the past 1.5 years Conserve has been working with its Australian NGO partner Food Ladder to implement its food security solution in India. Together we want to provide high nutrient produce to those who need it the most, and use cutting edge technology in the process.

This is a system on the roof of our factory in Haryana, and it can grow thousands of veggies at any given point. Not only are we exploring opportunities to replicate throughout India, but our international visitors want system too!

Click HERE to look at the success story!

Food Ladder India is growing in leaps and bounds!!!!!!!!

We are super excited to share this news with you.

Food Ladder India

We are happy to report that all the hard work is paying off! Food Ladder India is going from strength to strength. 

This year alone we have made huge progress. Last week we hired Abhilash Gupta, our ‘Food Ladder India Manager’ who is responsible for the operations of our initial roof-top greenhouse system in Delhi and now a secondary hydroponic farm that we have initiated in the same slum. When the time is right, Abhilash will be responsible for rolling out our solutions all throughout India and the world. 

Working with our wonderful in-country Partners, Conserve India, we are planning the second Food Ladder social enterprise which will adjoin the small make-shift school in the Bahadurgarh slum of west-Delhi. We specifically chose this location to enable mothers to safely deliver their children to the school for learning and be employed at the same location, simultaneously. It is a brilliant marriage of solutions for nutrition, empowerment and education in women and children.

This year we have also made some important changes. As Food Ladder grows, we are moving all manufacturing and operations to our head-office in Delhi for a more convenient and cost-effective distribution to a broader range of locations throughout Asia.

And you can read the rest of the story over here -News Courtesy –

Women’s Day 2015 Guest Blogger – Ms. Kelly McJannett of Food Ladder, Australia!!!!!!!!!!!

Kelly McJannett, Director, Food Ladder, Australia is experienced in developing start up non-profit organizations and designing innovative and compelling communications and marketing strategies for same. Spanning the Indigenous Education and Employment sectors Kelly has held management roles and overseen important diversification, before pursuing her dream of addressing global food security challenges.

Kelly is passionate about creating sustainable solutions for pervasive social issues affecting communities across the globe. Kelly drives the international replication strategy for the business.

Thank you Ms. McJannett for honoring Conserve India & Conserve HRP with this gesture!

Over to Ms. McJannett……

We need to make it happen

Climate change is the greatest threat facing our world. Whether you are a sceptic or not it is impossible to ignore the‘side effects’ of climate change;record breaking rainfall and monsoons, retreating glaciers, rising sea levels, warming sea temperatures, and how such factors are today(right now!) impacting the livelihoods of the majority of people on our planet; the poor.

As climate change finds its feet and shows us the true strength of its character the most vulnerable people are losing their homes, being forced to relocate, inadvertently creating geopolitical tensions, and they finding they have even less to eat.

The good news is, as human beings we have an extraordinary track recordof pulling off the unimaginable.When it comes to safeguarding our world and the people in it; we no longer have a choice.

I would like to introduce Aniti. She is refugee of the Scheduled Tribes of India, people from Bengal, Bangladesh andAssam who have fled their home in a desperate search in a changing world. Aniti and her three small children now live among the waste, mud and faeces of the Bahadurgarh slum neighbouring west Delhi. Aniti is often raped when she tries to leave the slum to go to the bathroom at night. Her children, as young as 8,have fallen victim also. She is too fearful to go out in search of work and leave her children alone in the slum incase they may be kidnapped while she is gone. The majority of young girls and boys who make up the sex trafficking industry in India, and neighbouring countries, will recount a similar initiation. There is no protection for Aniti nor her children whatsoever. In the Bahadurgarh Slum, malnutrition is at 100%.

It’s people such as Aniti and the millions just like her, for whom we had to make Food Ladder happen.

I am Director and co-founder of Food Ladder and we create social enterprises that empower people like Aniti to grow their own food using cheap,simple, hydroponic systems. I like to think of Food Ladder as a holistically sustainable organisation; environmentally, socially and economically sustainable.

Food Ladder is a first. We do not hand out food, but empower the community to grow their own with a system that speaks to their needs and addresses their challenges. Placing responsibility on the community’s(largely female) leaders our social enterprise model hopes to improve nutrition, enables employment and provides a revenue stream ongoing, independent of our organisation.

Food Ladder systems require a relatively small space but can yield 5 times more produce per metre than traditional farming practice. A 60msq system, for example, can produce enough food to supplement the diets of 250 people.

Currently we are expanding our reach in the Bahadurgarh slum of west Delhi with a system adjoining the two room mud-brick school so Aniti and her fellow mothers can enjoy a much needed job and income stream, close to home, while their children are freelearn.

The system will grow high-nutrient food including spinach, tomatoes and bokchoy. Some of the food will be eaten by Anti and her children to address their malnutrition, the rest of it will be sold into the market to finance small salaries and cover the cost of purchasing seeds to replenish the system.

At Food Ladder we are gaining momentum to rollout our social enterprise solutions throughout India and then the world.

Providing appropriate opportunities for the poor is something that we must make happen. If not because it is simplythe right thing to do, then because it makes good economic and environmental sense!

Education and employment of impoverished women equates to smaller families (population control), higher earning potential (stronger economies), improved health (reduced malnutrition and spread of infectious disease) and cohesive communities (less migration). The list of supplementary outcomes is long.

While it would be nice to think that the powers of Government and big corporations might have the silver bullet solution to make these issues simply disappear, we can not wait idly be to see if it will happen. We must make it happen ourselves.

I believe we need to see these challenges as problems to be solved with innovation, intellect and collective action. Human progress.

We no longer have a choice.

Revisiting the past and revealing the future!!!!!!!!

August 2014 – Alliance was formed

September 2014 – Received the Infrastructure

November 2014 – Laid the Green House Foundation

January 2015 – Time for new baby or new brand of produce

Will you hold this baby’s hand and help this newbie to reach the sky ?



This may sound weird or out of place in this blog.

But as they change is inevitable.

Change can be something entirely new. Change can also be some add on that is entirely different to original.

Having said that, we all know, Opposites compliment well.

But there are times, we may think they are opposites or contrast. Then when you look at the reality, you will get to see that “fine thread of similarity” that holds these “so called different genres/ folks together”.

On that note, we can read your minds.

And yes, you guessed it right.

Food Ladder India is nothing but a “Hydroponic Vegetables” project.

For the uninitiated, “Hydroponic” means growing without soil. All the required nutrients are dissolved in water and fed directly to the roots. Hence allowing to reap the produce.

And yes, some of you may find “food project” as something completely different or even weird to the “high end fashion bags of Conserve India”

But you know “Innovation”, “Social Entrepreneurship” and “Eco-Entrepreneurship” are some of the threads that will hold these two (Food Project & High End Fashion) together.

On an ending note, We enjoyed every minute of this food project until now. And really excited for the future!!!!!!!


So, what were they ?

Well, the past 3 days have been

Picture Monday

Photo Tuesday

Album Wednesday

Yes, we hear you asking – So, What were they?

It was a pictorial illustration of our FOOD LADDER INDIA journey until now.

Lovely right???

All our ardent blog followers already knew Food Ladder India is food security system project

But again, What really happens in Food Ladder India project?

Well, you ponder about that until we come back again


It’s always the start……

Rightly said – ” It’s always the start that requires the greatest effort – James Cash Penny”

We certainly felt that here –

Lost ??

Hang on, wait is almost over!!!

Best Associate of October 2014

Conserve India is really honored to share the name of Best Associate of October 2014 – “Mr. Dylan Barber, Food Ladder”

We like to thank Mr. Dylan Barber for his valuable contribution to Conserve India. It was such a pleasure to work with him. Look forward to associate with him very soon.

And, Mr.Barber is not a new face to our ardent blog readers. The first acquaintance happened HERE

dylan barber

Introducing Food Ladder India!!!!!!!!!

Here, when we felicitated Kelly McJannett we promised for updates.

As promised, here we go!!!!!!!!!

We are extremely happy and proud to introduce “Food Ladder India”. Food Ladder India, an International Alliance is a partnership between Conserve India and Food Ladder, Australia

Through this alliance, Food Ladder India will manage all manufacturing for the organization’s food security solutions and also provide employment outcomes for the very poor living in the city’s slums. Another advantage of this International Expansion is that it will reduce the cost associated with logistics and also will increase Food Ladder’s capacity to meet demand for the food security solutions around the world.

And to close off, Conserve India is very excited to work in this project. We also owe big thanks to Kelly McJannett, Director, Food Ladder!!!!!!!!!!!!

Best Associate of July 2014

Conserve India is really honored to share the name of Best Associate of July 2014 – “Ms. Kelly McJannett, Director, Food Ladder”.

We like to thank Ms. Kelly McJannett for her valuable contribution to Conserve India. It was such a pleasure to work with her. Look forward to associate with her very soon.

If you are one of our ardent blog reader, you may wonder – “We have never heard about Kelly here”.  We promise you will be introduced soon.  Stay tuned for updates.