Reduce Your Carbon Footprint , buy a upcycled product from

Do Good By Looking Good

Roads, rivers or oceans – plastic is everywhere. LIFAFFA offers an easy solution to make our world picturesque again while making you look great!

Help India’s Poorest 1%

Our upcycling technique combines the skills of India’s poorest ragpickers and contemporary global fashion to create new-age products.


Conserve India on Jury of Blue Planet Hackathon

“One species becomes extinct every 10 minutes. If not taken care of, this might become the next biggest catastrophe since the extinction of dinosaurs. The hour is upon us. Save the planet with #BluePlanetHackathon. #hackathon #nature #conservation”

this campaign is to be a platform where thinkers, designers and developers from all over the world come together to create ideas and solutions that can potentially change people’s lives and be the next step towards environment conservation.

be a part of this global campaign – the blue planet hackathon. this beautiful plant that we live in , if not cared for and looked after will continue on this path of degradation eventually making life impossible.

What is Conserve India’s fashion brand called ?”Lifaffa” (

Born of a desire to combat India’s twin problems of poverty and waste through fashion.  LIFAFFA is a brand that stands for contemporary values and new-age fashion while combining social justice and environmental regeneration in its products.

Every LIFAFFA product is crafted from a fabric made from discarded polythene bags. Plastic bags that have clogged our cities, rivers and oceans! LIFAFFA offers fashion that is uniquely attractive, very trendy and ethically responsible.
Any portrait presents a relationship  between it’s subject and the setting they’re in. LIFAFFA doesn’t just want you to look  beautiful,  we aim to clean up the settings of our urban mess. By gathering discarded plastic bags, treating them and turning them into a rich texturous material called HRP. Lifaffa’s products opens the door to a whole new world of environmentally conscious fashion. Here, fashion offers a resolve to make our settings as picturesque as they can get.
Autumn Mustard Shopper