Are you getting ready for a party ? Then we present you with some of the must try fashion accessories from Conserve India
1) Earring made from recycled sari
2) Necklace made from recycled sari
3) Bracelet made from bicycle inner tubes
4) Handbag made from Seat-belt
5) Recycled Footwear
So, are you all set for the party ?
To combat pollution by efficient waste management and to empower one of the most vulnerable community rag-picker
Trash is converted into fashion accessories by unique patented upcycling technology that relies upon HRP- Handmade Recycled Plastic at its core. The complete production process employs rag-pickers by providing ethical treatment and fair wages.
Brand Values or Value Proposition
The sustainable high quality upcycled HRP material and the original art prints that were used to create our fashion accessories provide its Social & Eco Conscious Customers with a cutting edge fashion.
Brand Story or Tone of Voice
A seed “a localized initiative to manage the waste that weren’t managed by the concerned authorities” has blossomed into a huge Tree of life providing shade to 300 people. Apart from the shade, the Tree of Life also harvested 2 fruits – intelligent waste management and empowerment of the most vulnerable community rag-picker
An Epitome of Fashion with Conscience
Target Audience – Eco-Conscious Fashionista & Socially Conscious Fashionista
Our products will serve and satisfy the fashion needs of customers who appreciate Environmental Friendly Fashion Accessories or Socially Responsible Fashion Accessories or both.
Competitive Context – Prints on Conserve Products are “original art work” of our Creative Director, Anita Ahuja
In 2013, Conserve sensed that we need a boost – something extra. A collective decision was made to peruse printing. Our Creative Director, Anita Ahuja worked her creative muscle in artworks and finally we used these as prints on Conserve products. It ultimately differentiated Conserve’s range from that of the competitors.
Strategic Advantage – Our Internal Capability of Patented HRP Technology and External Capability of Global Partnership that allows customers to find our products globally both online and offline.
We have always polished our internal as well as external strengths. In terms of internal core competencies, we got patent for our HRP – Handmade Recycled Plastic Technology in the year 2009. In regards to the external core competencies, we made sure that our products are “within the arm’s reach of customers” by ever expanding our market place partnerships.
Compelling End Result – A sustainable technology that has both environmental and social good factor!
The rational benefit experienced by our target audience as we deliver our strategic advantage is sustainable upcycling technology. The emotional benefit experienced by our target audience as we deliver our strategic advantage is a fashion accessory that is not harmful to planet earth and also helps in social good by empowering rag-picker community.
Personality of the Brand or Bottom Line – “CONSERVE – AN EPITOME OF FASHION WITH CONSCIENCE”