Sustainable fundraising

In most non profits, fundraising is left to the founder of the organization or even to employees.This does not work at all in the long-term. Three ways to make your organization financially sustainable is.

The Board should be actively involved in fundraising. Most of them shy way when it comes to asking for money. They feel money-raising is not their job. They push the employees to apply for funding under various grants. But this does not work in a non-profit world. More and more agencies are asking for financial buy in from the Board, because they want the Boards to be actively involved in the project.

Create a long-term sustainable project, with a sound financial model. We created conserve hrp, as the marketing arm of Conserve India . This entity was responsible for producing and selling the products. It gave us financial stability and continuous funds to fund our social projects.

Creative campaigns  generate revenue. They also push sales. Try to align your campaigns as marketing efforts for the commercial enterprise. This really helped us from becoming a small producer group to a very large one. The two outfits fed on each other.

 

Opportunity Alert

We have always said Volunteers are integral members of Conserve India’s Family. Time for one such opportunity!

http://uk.linkedin.com/jobs2/view/19255543?trk=biz-overview-job-post

If you find this interesting, it will be worth to check HERE and also HERE

If you have more questions, please don’t hesitate to CONTACT US HERE

On that note, we also like to thank Ashoka for helping us to feature our requirement in LinkedIn. Thank you Ashoka!

Monthly Monday Book Review for August’2014 – Marketing

It’s first Monday of August. Time for Book Review!

Enjoy the Book Review with steaming hot coffee.

Book Name – Marketing

Author –  William Pride and O.C.Ferrell

Official description of the Book

Pride and Ferrell’s MARKETING, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

What’s in the Book?

It is divided into 8 parts – Marketing Strategy & Customer Relationship, Environmental Forces, Social & Ethical Responsibilities, Using Information Technology and Target Market Analysis, Customer Behaviour, Product Decision, Distribution Decision, Promotion Decision and Pricing Decision. Each part is further divided into 2 to 3 chapters.

What I liked the most?

  1. I love the fact that a complete part is allotted for Environmental Forces, Social & Ethical Responsibilities. It is true that Green Marketing is highly discussed. But in reality, large space is rarely devoted for this subject.
  2. The next thing I liked the most is that under Green Marketing, they talk about Green Buildings etc. Basically they handle the green marketing subject with respect to the green buildings also. Often times people handle this only from a retail prospective in a Marketing Book.
  3. It is quite impressive because even though the book talks about “Marketing” as such. They have dealt the subject in all angles including responsible marketing, something that is once again rare.
  4. The inclusion of case studies of companies that adapted to “green consumerism” is brilliant
  5. Last but not the least, even though the book talks about every kind of marketing, green marketing and related topics is something that you can find in almost every chapter of this book.

Did you know?

During the year 2010, 5 billion pounds of Polyethylene terephthalate [ PET ] were used in plastic containers and of that only about 1 billion pounds were recycled.

What was the surprise?

Fairmont Resort Hotels serves to three shades of green consumers. One such initiative is offering earth friendly conference meals.

Verse to remember

“I am not a Plastic Bag or Maybe I am Plastic Bag” – Part 7

Crowning glory

Every girl loves to own all fashion brands in the world. But there is this special dress that she loves to wear on very special occasion. You may have affordability and accessibility to world’s top most fashion designers. But a very simple handmade dress with mom’s love is the ultimate joy

On that note, every story is great and there is no differing opinion on that.

But, the greatest, the most beautiful and the most impressive of all is “Promotions Decision”

This Chapter features Creative Director Anita Ahuja as Bag Lady and talks about her tote named ” I am a Plastic Bag”

So, have you read this book? If yes, were our views different?

“Sell the Sizzle Not the Steak” – Is it crucial for Social Enterprises?

Quite a common jargon among Marketing / Sales folks!!! Even though it may sound like a simple one, in reality it plays a pivotal role in Marketing of any product. After all, this concept goes hand in hand with the first rule of Marketing.

“People don’t buy products, they buy solutions to problems” is the first rule of Marketing. Yes, Good Marketers don’t sell products and services; they deliver solutions to people’s problems

But, how do marketers deliver solutions to people’s problems?

“Sell the Sizzle Not the Steak” translates into “Sell the Benefits Not the Features”. Marketer can deliver solution to people problems, if they can sell the benefits. What is Product Benefits vs. Product Features?

Feature is something intrinsic about the product

While

Benefit is the problem it solves.

Almost every restaurant sells the steak. But only few succeed in attracting long queue of customers. How do they do it?

These successful restaurants do it by the sizzle – the sensation meaning ambience, waitress service or the chef’s magical taste. These successful restaurants provide the quintessential experience, the problem it solves or solutions it provides  for the folks with classy taste.

Simply put, it is very important to highlight the idea behind the product.

But, why this concept is crucial for Social Enterprises? – After all, Social Enterprises make a mark in this society through their ideology. It is this ideology that separates them from the main stream competitors.

So, if you are a Social Enterprise, Be sure to sell the idea!!!!